The Circle Theme Essay - 1400 Words

In the novel, The Circle, Dave Eggers creates a future society centered on money and power from digital innovation. Mae Holland, the determined protagonist from a humble beginnings, receives an opportunity to gain high status within the company but faces the challenge of managing the loss of her human privacy in a technologically advancing community. By applying ideas like technological determinism and McDonaldization to the Circle’s intrusive security measures and inauthentic interaction, Eggers draws a direct parallel to America’s modern society and forces the readers to question the possible dystopian implications of a technocentric culture. Through the character of Mae Holland, The Circle reflects the misconstrued value of modern†¦show more content†¦In describing the two different jobs, Mae adopts the view of the technological determinist by outlining the work environments’ amenities and resources emphasizes the change in the lack of technology from her old job to the greater amount in her new position in the Circle. Rather than focusing on other potentially responsible external agents that a social constructivist might argue, Mae reveals how technological presence contributes to her overall perception of a company as innovative or not, much like a technological determinist would. Similarly, many business advertisements in America in the early twentieth century, â€Å"using the psychological concepts of association and suggestion...encouraged people to believe that technology, broadly construed, shaped society rather than the other way around...such technological pitches constituted a form of technological determinism that embedded itself deeply in popular culture† (Smith 13). Through the voice of Mae, Eggars mimics the way in which many individuals in America overgeneralize an area’s quality by attributing it solely to technological access based off the false notion of technological determinism. Along with techn ological determinism, Eggers also incorporates the American notion of McDonaldization. After given her new position as aShow MoreRelatedTranscendentalism And The American Renaissance1693 Words   |  7 PagesFounding father Ralph Emerson, contributed to Transcendentalism by the primary ideals of Nature, and Individualism. These ideals are all exhibited in Emerson’s essays, â€Å"Nature†, â€Å"Circles†, and â€Å"Self- Reliance†. Nature was an apparent theme during the Transcendentalist period. Ralph Waldo Emerson focused on the idea of Nature in many of his essays. Emerson had, â€Å"ideas of the European romantics on the creative powers of the individual mind, and the regenerative value of nature†¦Ã¢â‚¬  (13). Emerson publishedRead MoreE.B. White’s essays1475 Words   |  6 Pages In E.B. White’s essays, â€Å"Once More to the Lake â€Å"and ‘The Ring of Time†, the author demonstrates two different interpretations of time and how it is used to symbolize meaning to each piece. â€Å"Once More to the Lake† is an essay that is derived mostly from White’s personal experience while â€Å"The Ring of Time† is mostly examining a teenage girl performing at the circus, in the eyes of someone else. Both of these articles give the reader insight of how the author uses the theme of time to show differentRead MoreAnalysis Of Not Just A Story 1640 Words    |  7 Pagesdigital storytelling. Being connected to others around you and loving others is a topic that becomes known very often in the stories. The previous relationships between the author of the story and friends, family, or others is possibly the most common theme illustrated. A famous quote by an unknown author said, â€Å"Maybe we are not here to see each other but to see each other through† (Anonymous, 2014). Many digital stories illustrate this quote perfectly. The relationships built in the author’s life helpedRead MoreEssay about Macbeth1001 Words   |  5 Pagesfoul, and foul is fairquot; thoroughly expresses the many themes of Shakespeare’s ‘Macbeth’? The first time we hear the statement is very early in the play when the witches say the exact line quot;Fair is foul, and foul is fairquot; only for Macbeth himself to repeat it very closely two scenes later. This repetition of the lines shows me that the characters themselves believe that there are many foul events taking place. In this essay I will endeavour to prove that the above statement doesn’tRead MoreThemes InShooting An Elephant, By George Orwell840 Words   |  4 PagesRecently I have read the essay â€Å"Shooting an Elephant† by George Orwell. The essay consists of Orwell reliving his younger years, when he was a Colonial police officer in Burma for the British Empire. He further describes the local’s disdain for European presence, him included. A constant theme that appears in the essay is roundabouts or contradictions; an example being Orwell claiming he hates imperialism, yet ironically works as an imperialist cop rather than quit the job. As the essay progresses, OrwellRead MoreAistear: High/Scope and Montessori Pedagogical Methods Essay1575 Words   |  7 PagesThis Essay will discuss and identify how Aistear’s four themes- well being, identity belonging, communication and exploring thinking- are represented in the Montessori and High/Scope pedago gical methods. Nà ³irà ­n Hayes explains in her research paper Perspectives On The Relationship Between Education and Care In Ireland (2007), how demand for early years education in Ireland has increased in the last two decades for a multitude of reasons. Due to this growing demand for quality early years educationRead MoreAnalysis Of Shirley Jackson s The Lottery Essay878 Words   |  4 PagesMichael Espinoza English 1302-5003 Professor Johnson June 22, 2015 Research-Based Argument Essay Shirley Jackson’s â€Å"The Lottery† Born on December 14, 1916, in San Francisco, California, Shirley Jackson was an American author whose novels and short stories are still relevant today. Jackson grew up in California and moved East with her family when she was 17 years old. She began her college career at the University of Rochester, withdrew for one year to practice her writing skills at homeRead MoreJohn Leyerle, Jane Chance, And J.r. R. Tolkien1422 Words   |  6 PagesBeowulf as interlacing. Leyerle’s essay is more cogent than Chance’s and Tolkien’s through the definition of interlace, the significance of digressions, and historical allusions presented in the poem. Leyerle presents Beowulf’s structure as the interlace structure because, during the Anglo-Saxon period, interlace designs were common in art. Basically, the interlace design is formed by intersecting woven braids through one another and ending where it started like a circle. There are many beautiful interlaceRead MoreTheme Of The Death Of Ivan Ilyich892 Words   |  4 Pagesphilosophical concerns after conversion.† Three themes are: the denial of death, the right life, and detachment from life are discussed from the critical point of view in the essay. The Right Life â€Å"In Leo Tolstoy’s novel, The Death of Ivan Ilyich, Ivan’s life is not one of authenticity. Ivan’s â€Å"false† life is the product of his desire to collect social accolades. â€Å"Ivan’s marriage was based on the fact that he married because the people in his circle approved of the match.† Ivan’s â€Å"false† life isRead MoreStop All Of The Clocks, Cut Off The Telephone905 Words   |  4 Pagesoverwhelming grieving period. Throughout the poem, W.D. Auden did an exceptional job incorporating the several examples of figures of speech. By including these devices, Auden drew deeper connections to the overall themes of death and love with the readers. For example, â€Å"let aeroplanes circle moaning overhead/ scribbling on the sky the message He Is Dead† is an illustration of personification (Auden, 5-6). Auden personifies an airplane to mourn over someone and scribble in the sky. Both human like characteristics

Young Goodman Brown and the Lottery - 640 Words

Young Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the theme. The stories both contain symbols describing evil. The majority of Hawthornes symbols describe religion (both good and evil), but Jackson’s symbols reflect the evil nature within society as a whole. There exists a symbolic act in each story.†¦show more content†¦Symbols are important in each story to define the theme. Close observation of the symbols within each story proves to one theirShow MoreRelatedFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 Pages Jackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad to come C. Ending: The ending is implied IV. NATHANIEL HAWTHORNE’S â€Å"YOUNG GOODMAN BROWN† Read MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreComparing and Contrasting Young Goodman Brown and the Lottery925 Words   |  4 PagesComparing and Contrasting â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Wayne Gillard II Professor C. Givens ENGL 102-B19 Wayne Gillard Prof. Givens ENGL 102-B19 Essay 1 Outline Thesis: The literary works of â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show the fallibleness of human behavior and judgment. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose a. The Lottery i. The hazards of following tradition or living according toRead MoreShirley Jackson And Hawthornes Young Goodman Brown And The Lottery1453 Words   |  6 PagesEssay Julia Williams ENG102-FA2017 Young Goodman Brown The Lottery Julia Williams There is a lot that goes into a fictional story, especially for the writer of the story. Most readers don’t look closely enough at a story to realize how much truly goes into it. Two major aspects that go into writing a fictional story include characterization and setting, both of which play a major role in the stories â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Lottery† by Shirley Jackson. Without the settingsRead MoreChoices With Consequences VsThe Lottery, And Young Goodman Brown, By Nathaniel Hawthorne1296 Words   |  6 PagesTalal Almutairi Dr. Gates English 305 5 July 2017 Choices with Consequences In this paper, I shall focus on drawing comparisons and contrasts between â€Å"The Lottery† by Shirley Jackson, and â€Å"Young Goodman Brown† by Nathaniel Hawthorne. In her short story, ‘The Lottery’, Jackson uses a series of specific details and ordinary personages to describe the events leading to an unfair death. These details reveal the dangers of blindly upholding traditions and passing them to the next generations, withoutRead MoreCompare and Contrast Essay1047 Words   |  5 Pagesand Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i.Read MoreThe Lottery950 Words   |  4 Pages\@ MMMM d, y February 2, 2015 Young Goodman Brown amp; The Lottery A review of both stories In this essay I will take the time to review two stories both of the fiction nature. I will discuss the conflicts of both stories as well as the plot structure. I will talk about the characters and give my point of view. Both stories are very thought provoking which should make this very interesting to compare and contrast. In the story of â€Å"Young Goodman Brown† we can understand the setting fromRead MoreCompare And Contrast The Lottery By Shirley Jackson1012 Words   |  5 Pages Fiction Essay Young Goodman Brown vs. The Lottery Authors: Nathaniel Hawthrone and Shirley Jackson ENGL 102 Spring Zuidema October 16, 2017 Page Break Nyasia Midgette ENGL 102 October 9, 2017 Thesis Statement: The Lottery by Shirley Jackson and Young Goodman Brown by Nathaniel Hawthrone stories, Shirley Jackson encourages her readers to question their beliefs, actions, and the world by creating struggle. PageRead MoreChristopher Farez. Professor Leanne Warshauer. Eng 2061064 Words   |  5 Pagesthose around us. Peoples beliefs have been questioned throughout history and will always be questioned. In â€Å"Young Goodman Brown†, author Nathaniel Hawthorne illustrates how a man questions his faith and belief, leading to him to go out and to meet with the Devil himself. In turn the man, Goodman Brown, doesn’t believe in anyone in his town again. Shirley Jackson the author of â€Å"The Lottery† illustrates actions such as sacrificing others is defining the people of the town almost primitive which leadsRead MoreThe Cask Of Amontillado By Edgar Allan Poe763 Words   |  4 Pagesas the stories themselves. Three stories will be discussed in this paper -- first, Edgar Allan Poe’s The Cask of Amontillado tells a dark tale of revenge. Next, in Shirley Jackson’s The Lottery, it is shown that a tradition can be dangerous when followed blindly. Finally, Nathan iel Hawthorne’s Young Goodman Brown deals with the loss of innocence and faith. In The Cask of Amontillado, the narrator, Montresor, is seeking revenge on Fortunato, a man who has offended him one too many times. Montresor

Impact of PLC Professional Development

Question: Discuss about the Impact of PLCfor Professional Development. Answer: Introduction One of the greatest influences that Professional Learning Communities (PLC) and practices can create is that it changes the dynamics of the class in the modern time. According to me, the students that I teach are one of the biggest influences in my life. They give be the top most priority when it comes to training them with education and the policies. Working in a school that is owned privately it is clear that the school and the students are not the same but different entity. The strategies that have been adopted by me previously changes when I change my school. One of my best lessons that I have imparted to my students and colleagues are based on philosophy (DuFour and DuFour 2013). I would not reject the existing theories that are present in professional learning but the new ideas that will be taken up by me will not be in any conflict with the existing ones. This will help me in engaging with the concepts that exists previously with the reflection that I would develop in the cont inuous learning process. This helps me in changing the quality of thinking and presenting the idea in a better way to my students. It should be noted by me that the knowledge and education section is evolving in a continuous manner and this should result in giving the number one priority to the welfare of the students. Therefore, it should be kept in mind that the external influences in the education system should always be for the benefit of the students (Dogan, Pringle and Mesa 2016). It has helped me in monitoring the strategies in a more effective manner, which helped me in gaining academically. The weakness that I faced based on the assessment helped me in viewing the approach in a different manner. These standards with respect to the student learning methods have helped my student in gaining an increase in their level of expectations. Due to this reason, the communities of professional teachers have developed a method of improving the learning method for the students (Wells and Feun 2013). The professional learning activity has received immense support from the colleagues with whom I am currently working with and helped me in developing the strategies not only within the school premises but also on the outside as well. It helps my colleagues and me to work together so that we can set common lessons for the students. This will help in easing up the process of imparting knowledge to my students. It has helped my school to reform their methods from restructuring the lesson plans to re-culturing it. it has helped me to collaborate my studies with others so that the focus can be on the right issues that are present in the school where I teach (Marsick and Watkins 2015). Though this platform has received lots of attention in the current scenario, this type of model was present for a long time. Reference List Dogan, S., Pringle, R. and Mesa, J., 2016. The impacts of professional learning communities on science teachers knowledge, practice and student learning: a review.Professional development in education,42(4), pp.569-588. DuFour, R. and DuFour, R., 2013.Learning by doing: A handbook for Professional Learning Communities at Work TM. Solution Tree Press. Marsick, V.J. and Watkins, K., 2015.Informal and Incidental Learning in the Workplace (Routledge Revivals). Routledge.

Sociological Impression Globalizational Concept

Question: Describe about the Sociological Impression for Globalizational Concept. Answer: The concept of globalization relates itself with the decade-old theory of Georg Simmel who talked about impact of the rise of city and the `misfortune of modern culture. Simmels concepts on social forms, role of society in modern life act like prophecy in context to the outcome of globalization. Georg Simmel, the German theorist, has related the concept of globalization with the aspects of sociology. According to Simmel, sociology is the process or pattern in which people interact and relate to each other (Frisby 2013). Simmel believed the concept of identity is shaped through the formation of a group where social actions occur and in which people interact with each other. Based on his theoretical concept, people maintain and establish their personal identity in the form of presenting themselves to other. Money, in this case, plays a vital role in providing freedom to individuals and helps to create personal identity. However, at the same time development or formation of money paves the way for alienation, identity crisis and fragmentation specifically among the youngsters of the society. Globalization has given birth to an identical crisis between the concepts of stranger and wanderer. In his essay "The Stranger", Simmel argued about the fact that a stranger is not equal to a wanderer as a stranger plays a pivotal role in the society. Unlike a wanderer who just visits places and does not make any bonding with the social group, stranger remains physically close to the community though stays psychologically distant (Marotta 2012). It is an admittable fact that process of globalization has helped in upgrading the economic and cultural stability of the society. The process of interchanging political, socio-cultural and economic aspects escalated opportunities for tourism business through which foreign travelers find it easy to visit continental places. Instead of enriching culture, international travelers have helped in advancing the financial growth of economically underprivileged regimes. References Frisby, D., 2013.Sociological Impressionism (Routledge Revivals): A Reassessment of Georg Simmel's Social Theory. Routledge. Marotta, V., 2012. Georg Simmel, the Stranger and the Sociology of Knowledge.Journal of Intercultural Studies,33(6), pp.675-689.

Simple Living High Thinking free essay sample

If one is truly serious about achieving the ultimate goal of human life by perfecting his spiritual inquiry, he must adopt a life style that is conducive to the cultivation of self-realizing knowledge. This life style can be beautifully summarized in the phrase simple living and high thinking. Here simple living is in relation to maintenance of the body, and high thinking is in relation to the aim of ones intellectual pursuits. In order to exist in this world it is necessary to maintain ones bodily existence, but as ill be shown in later lessons, maintenance of the body is not progress towards the goal of life. Maintenance Just allows one to perform the activity of existing in a particular body, which does not denote any accomplishment of a goal. This maintenance of the body involving mainly our activities of eating, sleeping, mating and defending is not in itself any great feat opportunity achievement. We will write a custom essay sample on Simple Living High Thinking or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even the animals are engaging in these activities of bodily maintenance. The cows also eat, the irds also mate, the hogs also sleep and the dogs also defend. Simply engaging in these activities of maintenance does not actually make one human. For this reason, one who is interested in achieving the real, permanent goal of life does not focus solely on these activities of bodily maintenance, but he rather focuses primarily on the path of perfection. This is why he adopts the process of simple living. The basic principle of simple living is accepting whatever is necessary for maintaining the body, o that we can use the energized body for higher philosophical pursuits directed towards our pure self identity. One only accepts that which is necessary for existence and does not take anything that is an unnecessary complication to life. In this way, by the process of living simply, one will be able to, if properly directed, arrive at the point of high thinking, the actual human essence. What exactly is the meaning of high thinking? High thinking entils the comprehension of the self as distinct from the temporary material body. Why should such an understanding be considered high? The first reason is because it is the factual reality of existence. Secondly, ones vision is not focused simply on the low activities of bodily maintenance but on the higher realm of the eternal self. The soul is the actual energy source of the entire body. The soul is constitutionally superior to the dull, unconscious matter. Thus, the understanding of the superior energy, the conscious soul, is higher than the understanding of the inferior energy, the unconscious matter. This body that we generally identify with is exactly like a vehicle being driven by a conscious driver. A car by itself is nothing but dead matter, but when a driver operates the vehicle; it appears to produce life symptoms (movement, production of by-products, signs of intellectual control, etc. ) In the same manner, when the conscious soul makes contact with the material vehicle known as the body, the body appears to be possessing life. Factually, it is the soul within the body that is producing the life-symptoms.

Freshmen Presentation essays

Freshmen Presentation essays Self Discovery is key to friendship. Knowing who you are and what is important to you creates bonds and identifies boundaries. What does it mean to understand yourself? There are things inside each of us that make us unique, not just our talents, but those gifts, traits that make us who we are. They are the treasures God has blessed us with and it is people, places, events that help bring out these treasures in us. Self Discovery is key to friendship, now thats a motto that I completely ignored the moment I came to my new school back in my country. I just graduated sixth grade and Im entering seventh when I realized that I have to move schools. I was devastated and scared. The first day of school went by pretty normal, until it was time to eat lunch. Being a new girl, I dont have friends to sit with so I ended up not eating at all. I watched the activities inside the cafeteria from afar and what I saw scared me. There were groups of people and most of them are sitting with each other. Like the norm, there were the cool group, the geeks, the geniuses, the punks, and many other groups. Then there were those who are not part of a group. I observed those who arent part of any group and realized that their life must be miserable sitting alone in a table with no one but a book. I was scared to be like them. I desperately want to belong to a group, any group. Because I was afraid to be called strange and not be accepted, I tried to be like the rest of them. I completely trashed the values that my parents gave me and I turned my back on the things that I used to enjoy that are not considered cool. I started hanging out with the crowd and I started becoming well liked. I was so happy. Little did I know, that that happiness could end right there and then because it wasnt what I am, it ...

Friendly Bank Coursework Example | Topics and Well Written Essays - 1500 words

Friendly Bank - Coursework Example The case scenario involving the Friendly Bank gives a situation whereby the task force at the bank is organised in teams. The teams are made up of 14 team members with a team leader and an assistant team leader. The bank came into existence as an online arm of Parkers PLC that had undergone poor management that almost made it go bankrupt. Packers PLC had a kind of non-aggressive kind of organisational culture among its workers. This was expressed, by the way, its workers worked with a lot of reluctance without bothering anything. Several problems set in when most of the former workers at Parkers PLC are again employed at Friendly Bank as the Long Stays to head the customer advisor teams. The problems that set in include the different groups working at the bank not working well together, teams also not working as teams, members of teams have no common motivational factors and wants, a lot of tension between individuals and groups leading to absenteeism, poor performance and informal p ower games, and lack of proper leadership decision making. This paper it, therefore, aimed at providing an analysis of the case and at the same time addressing the problems faced by the bank by providing possible solutions that the management can apply. Friendly Bank is adversely affected by organisation design/culture problem. To begin with, most of the employees who were previous employees at the branches of Parkers PLC that were closed down, were eventually transferred to Friendly Bank. Such employees, like Sheila, display a particular culture that has been implanted in them since they were workers at Parkers PLC. This is quite evident as the so-called "Long stays" are depicted to have a particular character of not being bothered about meeting the weekly Sales Against Targets. Sheila, for instance, says, she feels the team members are doing enough given that they are always

Hip hop Essay Example | Topics and Well Written Essays - 1500 words

Hip hop - Essay Example It was very entertaining using dictionaries to write rhymes and rapping about science and issues that affected the society.Hip hop is made up of four basic elements: DJing,MCing, Breakdancing and Aerosol Art (Graffiti).AfrikaBambaatana, popularly known as ‘Godfather of Hip-hop,’ pioneered the first artistic battles that incorporated the four elements of hip-hop as a tactic in substituting violent disputes. Discussion In the recent times, gangster rap has grown to become mainstream and thus influencing children so much that they don’t have interest in listening to hip-hop that fails to mention pimping, smoking of blunts or drinking(Holmes&Brad,2008). Media on the other hand has played a major role in fusinggangster rap and hip-hop. Gangster rap is classified under MCing, and this is just one –fourth of what hip-hop is made up of. It is therefore not logical to define hip-hop basing on gangster rap since it does not address the contribution made by the other three elements. However, gangster rap has been glamorized by the corporate media(Holmes & Brad, 2008). They have managed to use it in marketing of their products and labeling it ‘Hip-hop.’ It is beyond any doubt that in our recent society, hip-hop has proved to be very marketable hence being used as a marketing strategy for selling products ranging from clothes to shoes to liquor to dolls, just mention but a few. Most corporate companies which use hip-hop to advertise and promote their products have led to the emergence of postmodern generation of youths with massive buying power. These corporate companies are on the fore front in theorizing pedagogies of consumptions as a way of appropriating the differences facing the youths in different locations and sites. For instance, Co-cola Company used a famous song ‘Waving Flag’ by a Somali born musician K’naan. The song received lots of attention from the youth all over the world because of its strong mess age and entertaining rhythm. Coca-Cola Company must have chosen the song because of its richness in culture and the energy. The song mixes the Ethiopian culture with that of other parts of the world. K’naan’s song is rich in language and very interestingly combines the Canadian accent with the Somali accent. In this case, the song has managed to bring the two languages together and thus the youths coming from the two locations appreciate each other’s language as well as culture. Being a Somali born and living in Canada,K’Naan has managed to bring people from different races together with his song. The song was unanimously acclaimed by people from different races since it did not look down upon other races. Coke successfully managed to use K’Naan’s song as a campaign song for the 2010 Fifa World Cup tournament in Africa. The music captured the host-continent’s spirit and the celebratory mood associated with soccer in stadiums. Coke wan ted a song that could cross borders easily and capture people’s heart. They needed a song that would be in line with its world marketing strategy, a song that would open happiness and bring joy to its target group. The artist was also to have an inspiring backstory(Duane, 2010). Coke’s marketing team fell in love with K’Naan, his multinational upbringing and the sweeping melody and chorus of his song, â€Å"Waving’ Flag†. The song talked of K’

Leonardo da Vinci Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Leonardo da Vinci - Research Paper Example Leonardo had designed a helicopter, a tank, as well as a calculator. He had often made important discoveries on hydrodynamics, civil engineering, as well as optics. During his lifetime, he was also well reputed for his skills in engineering. The bridge was later made to span an inlet at the mouth of Bosporous, which is also known as the Golden Horn. Beyazid did not approve the project since he believed that such a bridge would not work out. Leonardo was often called as the â€Å"renaissance man† since he was extra ordinarily talented in different streams. He was a versatile genius in every sense. Leonardo was engaged in the construction of bridges for most of his life time. His revolving bridges were able to transport armies over water bodies. The bridges he designed, and got constructed for the armies, had made it easier for the armies to cross quite a vast numbers of rivers. Leonardo’s statue was erected in 2001, when a small bridge was constructed in Norway. The Turk ish Government on 17 May decided to construct Leonardo’s bridge (which he designed earlier) to span the Golden Horn. The bridge becomes a reality 500 years after its designing. It was Vebjorn Sand, an artist in Norway, who took the initiative to construct it. He saw the sketch and the miniature form of the bridge at an exhibition of Da Vinci’s architectural and engineering designs. ... â€Å"The Mona Lisa of bridges† as what people call it today was sketched by Da Vinci 500 years ago, though many thought the implementation of such a design would be impossible. Vebjorn Sand’s version of it is like this. â€Å"This is the first time any of Leonardo's architectural and civil engineering designs has been built. There have been models, but this is the first in full size," (Da Vinci Comes to Life 500 Years on, 2001). Sand was the ideal person to take up the project of the Golden Horn bridge since he was not only a famous painter but was also the one who was acclaimed for his gigantic public art installations. Now Golden Horn has become the famous water way in Istanbul and it separates England from Asia. It is quite unbelievable that the bridge was designed in 1502, and that it took 500 years for someone to convert it into a reality. Vebjorn Sand deserves accolades for it. Sand was purely influenced by the traditions of Renaissance and Baroque, and believed that â€Å"we shouldn’t live in the past, but the past should live in us† (Sahlins, 2007). For the next few years, Sand spent most of his time and effort in transforming the dream design into a reality. In 2001, the project was completed. The original version of the design was 240 meter or 720 feet stone structure, which was intended to span Golden Horn as an inlet between Istanbul and Pera. This project could not achieve its form during Da Vinci’s period since the technology of the period was not that efficient. Leonardo bridge was an elegant project with 100 meters or approximately 300 feet length. Moreover it is remarkable in its perfection of pressed-bow construction. In accordance with Da Vinci’s original plan, Sand is creating a

The Career Of Ray Charles Music Essay

The Career Of Ray Charles Music Essay Ray Charles has been described by many of his contemporaries, Such as Frank Sinatra, who said, Ray Charles is the only genius in the business. I am going to discuss to what extent Ray Charles contributed to popular music. Ray grew up alongside both gospel and country music and was heavily influenced by these two genres. I am going to discuss how through his integration of gospel and rhythm and blues in releases such as I Got a Woman helped Ray create his own musical identity but ultimately helped to create a whole new musical style Soul. Finally I will discuss how his fusion of white country music through Modern Sounds in Country and Western Music helped to break barriers and introduced country music to a mainstream audience. Nat King Cole and pianist-singer Charles Brown, much to similar style of Cole had a great effect on Ray Charles. Ray closely imitated these artists as a teenager and during his time with Swing Time Records, headed by Jack Lauderdale. However, for Ray too be more successful he would have develop his own musical identity. During the 1950s Ray Charles would begin to blend RB and secularise gospel styles, which would ultimately lead to birth of Soul. He would begin to incorporate the chord changes, song structures, call and response techniques, and vocal screams of gospel. The influence gospel had on Ray is present from an early age. Ray grew alongside church music and would listen to Wings Over Jordan and the Golden Gate Quartet. During his time at school he would regularly sing in a choir and also organise his own informal singing group, which would sing rhythmic gospel music. In 1953 Whilst recording for singer Tommy Ridgeley at the JM Studio, New Orleans, Ray would play a couple of tunes after the session. He performed Feeling Sad funeral march and Guitar Slims and Rays I Wonder Who. His performance is characteristically blues, as ray weeps his way through the lyrics as horns drone sombre chords. However as Micheal Lydon states that after re-listening, Ray opens his voice in baby steps, exploring how to shade his vocal textures. This recording shows that Ray would need to push himself further with his emotional range. Around his birthday after Ray begins to widen his emotional range his friends in New Orleans would notice a change he began to sound like a gospel singer. Trumpeter Wallace Davenport recalls The first time I heard him I thought he was Charles Brown, then he started getting into that church thing. As Ray began to incorporate gospel into his music he would listen to gospel radio and read the Braille bible he carried. Renald Richard explained how Ray loves the blues singers like Joe Turner, but most of all he loved gospel singersà ¢Ã¢â€š ¬Ã‚ ¦He used to talk about Archie Browne, the lead singer with the Five Blind Boys of Mississippi, how much he liked them. He would then begin to sound like them by turning and playing around with his notes, which would be much to the enjoyment of the audience. Later on in December 1953 whilst with Atlantic Records, Armet Ertegun and Jerry Wexler would listen to four arrangements Ray had made on radio station, WDSU. In this you can hear three distinct elements: Jazz, Deep Blues and fervid Gospel, coming together in an early stage, not a sound which is fully refined but one that sounds like Ray Charles. If there was a single turning point in the career of Ray Charles, it probably occurred on November the 18th 1954 at a radio station in Atlanta. It was here Ray and his recently formed band would record I Got a Woman. This was his first hit Ray had with a gospel influence. In October 1954, Ray was touring with his first band toward Indianna. Whilst searching the radio stations he would stop when he found a gospel station. Renald Richard remembered vividly a gospel tune that came on with a good groove and started singing. Ray sang something like I got a woman and I answered yeh she lives cross town then shes good to me. Renald then wrote the song for the next morning to the satisfaction of Ray. I Got a Woman is an archetypal 16 bar secularisation of My Jesus is all the World to me. Others have seen it as a straight rewrite of I Got a Saviour. The songs Ray had performed before like The Suns Gonna Shine had the hortatory tones of a preacher in the pulpit. I Got a Woman was a preacher a t a picnic. Light heartened gospel spiritual joy into sexual delight. It would lift the listener with each of its 4 bar chord change, confirming his optimistic lyrics. Just as the church would joyfully celebrate the glory of God. I got a woman was a record for every happy couple in America, black, white and in-between. The band first performed I Got a Woman for Ahmet and Jerry as they arrived at the Peacock club in Atlanta. Ahmet described how the power and precision had stunned Jerry. Jerry stated that something fantastic had happened, Ray had hatched, ready for fame. Through blending gospel with blues, Ray had the first time fused two strict idioms. In the African-American community the blues and gospel are both part of their culture. However a blues singer didnt sing gospel and a gospel singer didnt sing the blue. It was taboo. Many people believed that it was sacrilegious to mix blues with spirituals says Big Bill Broonzy and American blues singer. However, it quickly rose to the top of the charts in early 1955, the success of I got a woman being down to good attention from both white and black markets. Before, Ray had recorded songs like Mess Around by Ahmet Ertegà ¼n, which were big in the RB charts but not the white charts. A year after its first recording, Elvis Presley would confirm the impression it made by his own cover of I Got a Woman at RCA. In Jan 1955 Billboard quotes as I Got a Woman as one of the most infectious blues sides to come out since the summer. At the following recording session for Atlantic in Miami. Rays defining sound would be clearly and precisely heard. Ray recorded four charts, two straight blues and two gospel charts. The gospel songs This Little Girl of Mine and A Fool For You would reiterate Rays push of his gospel influence. This Little Girl of Mine is an up tempo shouter with a rhythmic Latin feel based on the gospel song This Little Light of Mine. A Fool For You is a 6/8 double time waltz with Rays sanctified singing but without the heavenly lyrics, accompanied by piano gospel licks and preaching horns. Although, like I Got a Woman these two gospel and RB charts was seen as sacrilegious, the mix Ray had created appealed to so many audiences across the nation, and introduced a new music that would have a lasting effect, which would be later labelled as Soul music. As the 1950s progressed vocal groups following Ray Charles, began to add a sense of urgency and meaning- Soul, to their style of music resulting in the groups of Motown and others, including groups like the Chicago based family band called the Staple Singers who had hit songs which were centred around Gospel and RB. Their success followed on into the 1970s. In the late 1950s into the 1960s girl groups joined male Doo-Wop and RR groups, which resulted in groups like The Shirelles, Marveletess and The Supremes. Their material was largely written by the Brill Building writers and received hit records but never usually lasted. As Ray Charles added the gospel influence to his music, such as the call and response backing vocal groups like the Raylettes so too did Aretha Franklin. She reinfused her female backing groups with a gospel influence, which are present in her mid 1960s Atlantic recordings. Other artists like James Brown, who started his career as a singer with the Gospel Starlighters, following the style of Reverends Julius Cheeks and Claude Jeter added RB to their style. The vocal urgency and syncopated dance rhythms of gospel along with top notch RB house bands came together most clearly in the music of James Brown. Combining a Little Richard- style act with other theatrics from Joe Tex and a pleading version of Ray Charles gospel/soul. He then recorded his hit Please, Please, Please. In 1959 Ray released Whatd I Say, a song that became a top ten pop hit and would be one of his last singles with Atlantic before his move to ABC. There are clear gospel influences combined with the sexual innuendo in the song made it not only widely popular but very controversial to both white and black audiences. In the middle of the song. Charles indicated that The Raelettes should repeat what he was doing, and the song transformed into a call and response between Charles, The Raelettes, and the horn section in the orchestra as they called out to each other in ecstatic shouts and moans and blasts from the horns. This improvised interchange between himself and the Raylettes and between the band and audience is much like that of a Preacher and his congregation. Ray also uses gospel dialouge with unuh-uhnnh over charles moans and cries. He also uses phrases like shake that thing and I feel alright, and expression for the body instead of the lord. During Rays early life the influence of country and western music is ever present. When Ray Charles was growing up, the south was full of Country or Hillbilly music. Ray explains how there wasnt a single Saturday night that he wouldnt listen to the Grand Ole Opry on the radio. I loved Grandpa Jones and other characters. I could hear what they were doing and appreciate the feeling behind it. Ray would listen to Jimmie Rodgers, Roy Acuff, Hank Snow, Hank Williams and later Eddie Arnold. I listened to them all the time, I certainly dug it and paid it some mind. In 1948 Ray joined a Hillbilly band called the Florida Playboys. It took just one audition to convince the Playboys that Ray could play country music with genuine flavour, and they hired him, no questions asked about race. For seven months he gigged with the band, playing current country hits of the day like Kentucky Waltz and Anytime in white honky-tonks in and around Tampa, learning to yodel and singing, Waiting All for You. Even as black, blind man, Ray was accepted and applauded just like anyone else by the audience. I could play the music right and I could do country music with as much feeling as any other southernerà ¢Ã¢â€š ¬Ã‚ ¦. I had been hearing it since I was a baby. Long before the birth of his own country music, Charles looked back with pride on his stint with the Playboys.Lydon. In an outtake of a 1950s recording, Ray plays a limpid country lick. The producer chuckles over the studio intercom and says that he didnt know Ray could play Nashville. Ray then replies Man, Didnt you know I gigged with the Florida Playboys His time with the Florida Playboys, though brief would plant a seed in his mind that would rise during the 1960s. After leaving Atlantic Records in 1959, Ray joined ABC and at the end of 1961. He asked Sid Feller to get together 40 country hits from the last twenty years with the idea to record a country album. Sid Feller had not know at the time that Ray liked County and Samuel Clark and Larry Newton the executives at ABC Records were adamantly opposed to the idea that Charles brought to them. The ABC executives said, You cant do no country-western things.Youre gonna lose all your fans! However Feller believed that Ray understood Country music. He describes how Ray loved the simple plaintive lyrics, and he felt that giving the music a lush treatment would make it different Modern Sounds in Country and Western Music is a dozen tunes that runs the whole scope of Nashville from the traditional Careless Love to the rock and roll Bye Bye Love and from Hank Williams to the B-side fail of I Cant Stop Loving You. The tracks alternate from big band to string and voice. However regardless of all the jazz and symphonic effects present, the heart of every arrangement is a simple strummed guitar. Rays bluesy melismas wring every tear out of the country weepers, all the poetry out of their monosyllabic lyrics. I Cant Stop Loving You has a folk song strength, major scale melody, marching up and down over 3 chords and operatic grandeur created by his baritone voice and orchestra. He also uses his trademark letting the chorus lead the lyric with his voice following. Ray sings County in his own way, expanding the country sounds without distorting its colour. Rays own blend obscures the fact that Modern Sounds was his boldest album, which breaks many barriers. Invading white country music in the 1960s was something black pop-jazz singers didnt do. You had to be Country in 1962. After Modern Sounds it became a major player in Rays repertoire and on popular music. His unique blend of Country, Pop, Jazz and RB introduced country music to people of the city and showed to record companies and producers how to arrange their music to reach a much wider audience. Ray Charles played a pivotal role in shaping the course of a seemingly very different genre of popular music. In the words of his good friend and sometimes collaborator, Willie Nelson, speaking before Charles death in 2004, Ray Charles the RB legend did more for country music than any other living human being. The landmark album that earned Ray Charles that praise was Modern Sounds in Country and Western Music, which held at number 1 for 14 weeks and stayed in the charts for 2 years. His single release I Cant Stop Loving You ruled at number 1 on RB and Easy Listening charts for weeks in the summer of 1962 dipping to 3rd in July and beginning to fall in august. As Charles told Rolling Stone magazine a decad e later, But Charles recognized the quality of songs like I Cant Stop Loving You by Don Gibson and You Dont Know Me, by Eddy Arnold and Cindy Walker, and the fact that his version of both of those country songs landed in the Top 5 on both the pop and RB charts was vindication of Charless long-held belief that Theres only two kinds of music as far as Im concerned: good and bad. Following the massive commercial success and notice of Modern Sounds in Country and Western Music, country music experienced an immediate increase in popularity. According to music writer Daniel Cooper, the album raised the genres profile, specifically Nashville sound, of which Charles had covered. Benefiting from this were songwriters, music publishers and country singers who covered the subgenres material. As noted by Cooper, by the end of 1962, Nashville country publishers were being held as the hottest source of music material in the record business these days. Ray Charless success with the stylistic fusion of country and soul on Modern Sounds later lead to country soul efforts from performers, such as Candi Staton and Solomon Burke who were both greatly influenced by Charless Modern Sounds recordings. Many country music artists, such as Willie Nelson and Buck Owens, have cited Charless take on country music and Modern Sounds in Country and Western Music as their major influences. In an interview for Country Music Television, Nelson said of Modern Soundss influence that the album did more for country music than any one artist has ever done. Modern Sounds in Country and Western Music has also been perceived by many critics and writers as a landmark album in American music, as the record was the first to blend the two racially distinct genres of country and soul. Ray Charles all-embracing attitude toward music was one that he developed during his childhood and early career. Ray was immersed in the sounds of jazz, blues, gospel and country in his youth, playing in RB bands and a Country Hillbilly band. Ray Charles pioneered soul music, which had a great effect on popular music. In secularising certain aspects of gospel music with RB, Ray received his first gospel and RB hit I Got a Woman, which received attention from both black and white audiences. Subsequently, further releases like Whatd I Say and the Hallelujah I Lover Her So album attracted a large mainstream audience. His fusion of white country music earned Ray mainstream and crossover success, with his album Modern Sound in Country and Western Music which broke racial stereotypes and exposed country music to city dwellers. It also helped other country artists; particularly them orientated around the Nashville sound, reach a wider audience, raising the genres profile. To him, the bounda ries between those styles of music were made to be crossed, and he made a career out of doing just that having a great effect on popular music.

Free Essays - Social Themes in The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Social Themes in The Adventures of Huckleberry Finn The Adventures of Huckleberry Finn is a novel that will continue to be read for decades to come. Why? The novel by Mark Twain, or Samuel Clemens, has many themes that relate to society today. Even today society continues to talk about whether the novel should be read amongst high- school curriculums. Society is also continuing to deal with racism, and its effects on the lives of African-Americans. Another theme that is prevalent in society is lying among American children. Huck Finn is a self taught liar, and a very good one at that. On the raft, while floating down the Mississippi, Huck has an opportunity to exercise his gift for lying. The boy enjoys mendacity; he lies for the sake of lying and keeps the reader turning the page piling on one fiction after another. Just before the runaways get started, Huck visits a neighboring town to get information and encounters a farmer's wife. He is dressed in an old dress and is pretending to be a young girl searching for her relatives. The woman suspects his sex and tries various devices to ascertain if her suspicions are true. Among these is threading a needle and throwing a bar of lead at the rats which swarm around the house. Finally she makes Huck own up that he is a boy. In any case, this is a great example of a young boy lying until his nose is a foot long. Lying is prevalent among today's children as well. Racism has an obvious connection to today's society. In the novel Huck says many "racist" comments. In this scene Aunt Sally hears of a steamboat explosion. "Good gracious! anybody hurt?" she asks. "No'm," comes the answer. "Killed a nigger." Aunt Sally later refers to the "nigger" as if they are not even a person, regarding the death as if it did not even matter. "Well, it's lucky because sometimes people do get hurt." At first glance at the novel Huckleberry Finn, many would protest to the explicit use of the "N" word which was used over two-hundred times. As a result Huck Finn, one of the greatest American novels is noteworthy.

Break Free Product Life Cycle

Most firms build their marketing strategies around the concept of the product life cycle–the idea that after introduction, products inevitably follow a course of growth, maturity, and decline. It doesn't have to be that way, says Harvard Business School marketing professor Youngme Moon. By positioning their products in unexpected ways, companies can change how customers mentally categorize them. In doing so, they can shift products lodged in the maturity phase back–and catapult new products forward–into the growth phase. The author describes three positioning strategies that marketers use to shift consumers' thinking. Reverse positioning strips away â€Å"sacred† product attributes while adding new ones (JetBlue, for example, withheld the expected first-class seating and in-flight meals on its planes while offering surprising perks like leather seats and extra legroom). Breakaway positioning associates the product with a radically different category (Swatch chose not to associate itself with fine jewelry and instead entered the fashion accessory category). And stealth positioning acclimates leery consumers to a new offering by cloaking the product's true nature (Sony positioned its less-than-perfect household robot as a quirky pet). Clayton Christensen described how new, simple technologies can upend a market. In an analogous way, these positioning strategies can exploit the vulnerability of established categories to new positioning. A company can use these techniques to go on the offensive and transform a category by demolishing its traditional boundaries. Companies that disrupt a category through positioning create a lucrative place to ply their wares–and can leave category incumbents scrambling.

When So Becomes Annoying

When So Becomes Annoying When â€Å"So† Becomes Annoying When â€Å"So† Becomes Annoying By Maeve Maddox The tiny English word so has numerous uses. Merriam-Webster gives it separate entries as adverb, conjunction, adjective, and pronoun. Most of the time, little so goes about its business unnoticed, but one of its functions has been provoking heated discussion on the Web: the use of so as â€Å"a discourse marker.† The term â€Å"discourse marker† was coined in the 1960s to describe â€Å"a word or phrase whose function is to organize discourse into segments and situate a clause, sentence, etc., within a larger context.† Here are some words and phrases commonly used as discourse markers in speech: well you know like now I think you see oh I mean OK actually These are words we all interject into speech for reasons that have nothing to do with grammar. For example: Well, I was a little worried. Now, a clever man would put the poison into his own goblet. You know, not everyone shares your opinion on that. OK, let’s take a vote. I think I’ll go now. These markers serve no grammatical function, but they do advance discourse in various ways. As a discourse marker at the beginning of a sentence, so may do any of the following: initiate discourse So, how was the interview? mark a shift in topic or activity So, what should we do now? begin an explanation So, disconnect the power cord and remove the back panel. preface the response to any question Interviewer: What is the focus of your research? Interview subject: So, I study samples of creek water to track pollution. avoid giving a direct answer Interviewer: Why did you lay off so many workers? Interview subject: So, our sales have been stagnant for some time. The use of so as a sentence-starter has provoked numerous discussions on the Web. Business consultant Hunter Thurman gives three reasons for avoiding the practice of beginning a sentence with so: 1. â€Å"So† insults your audience. 2. â€Å"So undermines your credibility. 3. â€Å"So† demonstrates that you’re not 100% comfortable with what you’re saying. PR consultant Cherry Chapell, on the other hand, sees this use of so as â€Å"a good way of giving yourself time to think.† Linguistics professor Penelope Gardner-Chloros suggests that a speaker who starts an answer with so â€Å"is saying what he wants to say, like a politician- but trying to make it sound like it’s an answer to the question.† Like many linguistic targets of criticism, so as a sentence-starter draws extreme reactions from the general public. I’ve seen comments that question the intelligence of speakers who begin sentences with so and accuse them of defiling the language. I’ve seen other comments that cite the fact that Seamus Heaney translated the opening â€Å"Hwaet† of Beowulf as â€Å"So!† as proof that so must be all right in any context. The reality is that sometimes so is an appropriate sentence-starter, and sometimes it is an irritant. When a speaker habitually begins sentences with so, listeners may react in one of two ways. Some are able to filter out the so’s and concentrate on content. Others, however, are distracted by them and may tune out the content as they count the so’s. When beginning a sentence with so becomes a verbal tic, it has lost its usefulness as a discourse marker. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive Interjections"Gratitude" or "Gratefulness"?10 Varieties of Syntax to Improve Your Writing

Frued essays

Frued essays Known as the "father of psychology," Freud developed many of the first theories of modern physiology. His ideas and concepts will continue to be studied through the years. He put forth many new concepts about sexuality, consciousness, unconsciousness and instincts. He spent his whole life devoted to discovering the secrets of the human nature. Personally I think this guy was weird. Sigmund Freud was born on May 6, 1856 in Freiburg. The town of Freiburg later became Pribor and was eventually absorbed into the modern state of Czechoslovakia. Freuds father, name Jakob Freud was a Jewish wool merchant. Freuds mother Amalie Nathanson was from Galicia. She was Jakobs second wife. Sigmund had eight brothers and sisters in all. Two of which were from Jakobs first marriage. The other six were from Amelia. His first influences to science were when he heard lectures on Goethe. In 1873 he applied to the Faculty of Medicine of the University of Vienna, here was where he changed his name from Sigismund to Sigmund. He earned is doctorate in medicine and worked as a research assistant under Ernst Von Brucke, as a neurologist. In 1882, Freud became interested in the effects and benefits of cocaine. He spent long hours recording the effects they had on his body. These studies hurt his status as a scientist because other scientists already documented the harmful effect s cocaine has on the body. In 1886 Freud started his first office of neurology in Vienna. That same year he married Martha Bernays. This marriage produced six children named Mathilde, Martin, Oliver, Ernst, Sophia and Anna. Also around that time in 1885 he produced his studies on hysteria. In 1900 Freud published his first book called the Interpretation of Dreams, which made him famous. The next year he published Psycho Pathology of Everyday Life. Also in 1901 he became an associate professor of the Faculty of Medicine ...

Discussion 3 Coursework Example | Topics and Well Written Essays - 500 words

Discussion 3 - Coursework Example The chest leads measurements should also be taken. The six chest leads are; V1-V6. The records in this stage are vital since they show the time of electric travel from one node to another. The records give the average time taken by the ventricles to recover or refill with blood. Lead I voltage is then measured with reference to the electrodes between the right arm and the left leg. The records give the longest time of electric travel between the furthest limbs (Christoffels, 2009). The records should be taken for each limb with the relative nodes identified in different parts of the body. The readings taken should show the time of electric travel and the ventricle recovery. ST segment elevation in lead II, III and AVR creates some movements in the left auricle of the heart. It causes the contraction and relaxation of the left auricle muscles as a result of an electric impulse (Surawicz, 2009). The relaxation and contraction forces blood through the valve thereby causing it to close and open. The contraction and relaxation affects the right atrioventricular valve. ST segment elevated in VI-V2 affect the left ventricle. It results in a systematic contraction and relaxation of the left ventricle. It combines a series of action relating to the contraction and relaxation of the lower part of the heart muscles. It affects the left coronary artery causing it to open and close at regular intervals. It results in the entry and expulsion of blood from the chamber that also sets the heartbeat pace (Katz, 2010). It also triggers a strong force that forces the blood out of the heart through the aorta. ST segment elevated in V3-V4 affects the right ventricle’s muscles. The opening and closing of the valve is triggered by an electric impulse that originates from the left ventricle muscles. The segment produces an electrical conduction system that controls the Purkinje fibers. The effects are caused by an impulse resulting from

CONTEMPORARY ISSUES IN MARKETING Essay Example | Topics and Well Written Essays - 2000 words

CONTEMPORARY ISSUES IN MARKETING - Essay Example h the technological advancements, the markets have also widened which makes marketing trickier as now there is a plethora of markets and every market has its own individual needs. Thus communicating with every market is different and requires the usage of different marketing tools. Clever combinations of these tools with the help of technology can increase sales manifold or mismanagement of these very tools can hamper sales. It is up to the firm how it wants to get their message across to the target market. However, Kim and Smith (2001, pp. 211-222) adds that incorporating technology has now become essential and every firm now needs to excel in it so that it can face competition globally. Toyota is adept at its marketing communications. This is because it has reached at the top as it is the biggest manufacturer and seller of cars in the world. However, as per Liker and Hoseus (2007) marketing communication have to be varied according to the market segment, their demographics and the economic factors etc. for instance when the firm marketed its car Yaris in the UK after their through market research they focused on women aged 25-50. Kotelnikov (2010) explains that they also relied on integrated marketing communications which means using several media together to get the brand message across to the target market. As per Schrage (2010) they had a pre launch gathering where , then trained the dealers regarding the message, developed personal relations with the media and then after the launch communicated their product to the target market with the same message. The result is that the message stays with the consumers for a longer time. A sales promotion is something that the firm doesn’t focus much on because of the product type. They do have regional sales promotions where they sell different models at a discounted price. This is however limited argue Liker and Hoseus (2007) due to the taxes involved in different countries which affect the prices. To increase the

TBA Research Paper Example | Topics and Well Written Essays - 2000 words

TBA - Research Paper Example This automotive racing world forwarded through the use of new technology and development. It is true that global environment is getting affected due to high consumption of fossil fuel and growing emission level of Carbon. The huge popularity of World Motorsport and negative impact on the environment forced the automotive industry, Energy department of United States of America and Environmental protection agency of the United States of America started to take the initiative to manufacture and design green racing vehicles. It is true that high sped and heavy racing vehicles need huge energy to perform effectively in a race. But, the automotive industry decided that the time has come to harness the creativity, innovation and efficiency to improve the effectiveness of the vehicles both on the track and off the track. Motorsport is considered as one of the popular sporting events that significantly contributed to the socio-cultural and economical development of a country. In addition to this, these specific events help to attract global visitors to experience the events. Looking into these aspects, several regulatory bodies, government of country and motorsport agency try to maintain sustainability of world motorsport events. It is clear from the introduction that the governmental bodies and motorsport agency is trying to introduce green motorsport racing in order to maintain environmental sustainability. Following discussion will help the readers to understand about its historical implication, economic and social issues and cultural perspective of this green motorsport racing event. Massive use of fossil fuel affects the environmental balance. High carbon emission level is the major consequence of the consumption of fossil fuel. It is known to all that motorsport vehicles consume high every fossil fuel as energy resources. In addition to this, consumption level of fuels is

Constituents of breast milk Essay Example for Free

Constituents of breast milk Essay Cholesterol enhances myelinization of nervous tissue Choline Memory enhancement Docsohexanoic acid necessary for growth and development of the brain and retina, also for myelinization of nervous tissue Enzymes such as lipases Helps in digestion of fats Glutathione peroxidase, alkaline phosphatase, xanthine oxidase important in prevention of infection Inositol enhances synthesis of surfactant in immature lung tissue Lactoferrin binds iron and transports it efficiently into the baby; prevents iron from being used by gut bacteria. Lactoferrin (above), lysozyme, secretory immunoglobulin A line intestinal surface, prevent bacterial attachment and infection Nucleotides building blocks of DNA, RNA, and energy storage compounds; enhance formation of immunity to infection Poly- and oligo-saccharides block bacterial binding to intestinal surfaces Proteins There are receptor proteins and binding protein, bind calcium and zinc for absorption by the baby; supply amino acids to the baby White blood cells Help protect infant from bacteria and foreign body invasion. Transmit maternal immunity to infants immune system Taurine important for bile acid function Formula Milk Main ingredients Lactose, Nonfat Milk, Palm Oil Or Palm Olein, Whey Protein Concentrate, High Oleic (Safflower Or Sunflower) Oil, Coconut Oil, Soybean Oil Less than 2% Mortierella alpina oil, crypthecodinium cohnii oil, adenosine-5-monophosphate, cytidine-5-monophosphate, disodium guanosine-5-monophosphate, disodium inosine-5- monophosphate, disodium uridine-5-monophosphate, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine. Vitamins. Ascorbic acid, ascorbyl palmitate, beta carotene, biotin, calcium pantothenate, choline chloride, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin k (phytonadione). Minerals Calcium chloride, calcium hydroxide, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate. Nutrition profile of DHA Formula milk. Diluted: Each 5 fl. oz. (150 mL) contains 100 Calories Nutrients Unit Per 100 Calories PROTEIN g 2. 2 FAT g 5. 3 CARBOHYDRATE g 10. 6 WATER g 134 LINOLEIC ACID mg 500 DHA ARA Levels DHA mg 19 ARA mg 34 Vitamins VITAMIN A IU 300 VITAMIN D IU 60 VITAMIN E IU 1. 4 VITAMIN K mcg 8. 3 THIAMINE (vitamin B1) mcg 100 RIBOFLAVIN (vitamin B2) mcg 150 VITAMIN B6 mcg 62. 5 VITAMIN B12 mcg 0. 2 NIACIN mcg 750 FOLIC ACID (folacin) mcg 7. 5 PANTOTHENIC ACID mcg 315 BIOTIN mcg 2. 2 VITAMIN C (ascorbic acid) mg 8. 5 CHOLINE mg 15 INOSITOL mg 4. 1 Minerals CALCIUM mg 63 PHOSPHORUS mg 42 MAGNESIUM mg 7 IRON mg 1. 8 ZINC mg 0. 8 MANGANESE mcg 7. 5 COPPER mcg 70 IODINE mcg 9 SELENIUM mcg 2. 1 SODIUM mg 22 POTASSIUM mg 83 CHLORIDE mg 56 Human milk v. Formula milk Several studies have shown that human milk is much more nutritious and healthy for infants as compared to any man made formulas. Boyd (et al, 2006) also found that breast milk from donors reduces the risk of necrotising enterocolitis. In another study the fat globule size in the mother’s milk colostrums is adequate and large for better absorption as compared to formula milk and adult human milk (Michalski et al 2005). COMPARISON OF HUMAN MILK AND FORMULA. NUTRIENT FACTOR BREAST MILK CONTAINS FORMULA CONTAINS COMMENT Fats †¢ Rich in brain-building omega 3s, namely DHA and AA -Automatically adjusts to infants needs; levels decline as baby gets older -Rich in cholesterol -Nearly completely absorbed -Contains fat-digesting enzyme, lipase -No DHA -Doesnt adjust to infants needs -No cholesterol -Not completely absorbed -No lipase Fat is the most important nutrient in breastmilk; the absence of cholesterol and DHA, vital nutrients for growing brains and bodies, may predispose a child to adult heart and central nervous system diseases. Leftover, unabsorbed fat accounts for unpleasant smelling stools in formula-fed babies. Protein -Soft, easily-digestible whey -More completely absorbed; higher in the milk of mothers who deliver preterm -Lactoferrin for intestinal health -Lysozyme, an antimicrobial -Rich in brain-and-body- building protein components -Rich in growth factors -Contains sleep-inducing proteins -Harder-to-digest casein curds -Not completely absorbed, more waste, harder on kidneys -No lactoferrin, or only a trace -No lysozyme -Deficient or low in some brain-and body-building proteins -Deficient in growth factors. -Does not contain as many sleep-inducing proteins. Infants arent allergic to human milk protein. Carbohdrates -Rich in lactose -Rich in oligosaccharides, which promote intestinal health -No lactose in some formulas -Deficient in oligosaccharides Lactose is considered an important carbohydrate for brain development. Studies show the level of lactose in the milk of a species correlates with the size of the brain of that species. Immune Boosters -Rich in living white blood cells, millions per feeding -Rich in immunoglobulins -No live white blood cells-or any other cells. Dead food has less immunological benefit. -Few immunoglobulins and most are the wrong kind When mother is exposed to a germ, she makes antibodies to that germ and gives these antibodies to her infant via her milk. Vitamins and Minerals -Better absorbed, especially iron, zinc, and calcium -Iron is 50 to 75 percent absorbed. -Contains more selenium (an antioxidant) -Not absorbed as well -Iron is 5 to 10 percent absorbed -Contains less selenium (an antioxidant) Vitamins and minerals in breast milk enjoy a higher bioavailability-that is, a greater percentage is absorbed. To compensate, more is added to formula, which makes it harder to digest. Enzymes and Hormones -Rich in digestive enzymes, such as lipase and amylase -Rich in many hormones: thyroid, prolactin, oxytocin, and more than fifteen others -Varies with mothers diet -Processing kills digestive enzymes -Processing kills hormones, which are not human to begin with -Always tastes the same Digestive enzymes promote intestinal health. Hormones contribute to the overall biochemical balance and well- being of baby. By taking on the flavor of mothers diet, breastmilk shapes the tastes of the child to family foods. Cost -Around $600 a year in extra food for mother -Around $1,200 a year -Up to $2,500 a year for hypoallergenic formulas -Cost for bottles and other supplies -Lost income when baby is ill Retrieved from http://www. askdrsears. com/html/2/T021600. asp. References Brisbanes times (2007). Retrieved from http://www. brisbanetimes. com. au/news/parenting/formula-milk-v-mothers-milk/2007/07/09/1183833390756. html Formula Milk, Medline (2007) Retrieved from http://www. nlm. nih. gov/medlineplus/ency/article/002447. htm#top Van Voorhees, B. W.(2006). Breast feeding, Medline Retrieved from http://www. nlm. nih. gov/medlineplus/ency/article/002450. htm Nature’s Ones. (2006) Retrieved from http://www. naturesone. com/dairy-ingredients. php Catherine A Boyd, Maria A Quigley, Peter Brocklehurst (2006) Donor breast milk versus infant formula for preterm infants: systematic review and meta-analysis. Archives of Disease in Childhood Fetal and Neonatal Edition 2007;92:F169-F175. Retrieved from http://fn. bmj. com/cgi/content/full/92/3/F169? rss=1 M. C. Michalski1, V. Briard1, F. Michel1, F. Tasson2 and P. Poulain2 (2005) Size Distribution of Fat Globules in Human Colostrum, Breast Milk, and Infant Formula. J. Dairy Sci. 88:1927-1940. Retrieved from http://jds. fass. org/cgi/content/full/88/6/1927 Wight NE. Donor human milk for preterm infants. J Perinatol 2001;21:249–54. [CrossRef][Medline] Henderson G, Anthony MY, McGuire W. Formula milk versus term human milk for feeding preterm or low birth weight infants (Cochrane Review). In: Cochrane Library, Issue 3. Chichester, UK: John Wiley Sons, 2004. Henderson G, Anthony MY, McGuire W. Formula milk versus preterm human milk for feeding preterm or low birth weight infants (Cochrane Review). In: Cochrane Library, Issue 3. Chichester, UK: John Wiley Sons, 2004. de Silva A, Jones PW, Spencer SA. Does human milk reduce infection rates in preterm infants? A systematic review. Arch Dis Child Fetal Neonatol Ed 2004;89:F509–13. [CrossRef] McGuire W, Anthony MY. Donor human milk versus formula for preventing necrotising enterocolitis in preterm infants: a systematic review. Arch Dis Child Fetal Neonatol Ed 2003;88:F11–14. [CrossRef].

Indecision, Hesitation and Delay in Shakespeares Hamlet - Excessive H

Hamlet – the Hesitation and Indecision      Ã‚  Ã‚   William Shakespeare’s Hamlet presents a hero who hesitates to avenge his dead father when given the opportunity – what should be his judgment? This paper examines the decision from various points of view.    Mark Rose, in â€Å"Reforming the Role,† comments on how the hero’s hesitation to kill at the propitious moment, coupled with his later hasty decision to kill, have left the protagonist a changed man:    [. . .] the prince who returns from sea is a changed man, resigned, detached, perhaps â€Å"tragically illuminated.† Having refused to kill the king when the time was every way propitious – that is, when he found Claudius kneeling in empty not genuine prayer – and then, having chosen his own moment to act only to find   that instead of the king he has murdered Polonius, Hamlet seems to have allowed his sinews to relax. He has let himself be thrust aboard ship, let himself in effect be cast onto the sea of fortune that is so common an image in Shakespeare and the Elizabethan poets, an image recalling that â€Å"sea of troubles† against which he had earlier taken arms. When the opportunity to escape the king’s trap arises, Hamlet seizes it, leaping aboard the pirate ship, but what he is doing now is reacting to circumstances rather than trying to dominate them wholly. (126-27)    Is there a connection between verbal hesitation and hesitation in action and decisions? Lawrence Danson in the essay â€Å"Tragic Alphabet† discusses the hesitation in action by the hero; this is related to his hesitation in speech:    To speak or act in a world where all speech and action are equivocal seeming is, for Hamlet, both perilous and demeaning, a kind of whoring. The whole vexed qu... ...g.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Tragic Form in Shakespeare. N.p.: Princeton University Press, 1972.    Rose, Mark. â€Å"Reforming the Role.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Homer to Brecht: The European Epic and Dramatic Traditions. Ed. Michael Seidel and Edward Mendelson. N.p.: Yale University Press, 1977.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957. Indecision, Hesitation and Delay in Shakespeare's Hamlet - Excessive H Hamlet – the Hesitation and Indecision      Ã‚  Ã‚   William Shakespeare’s Hamlet presents a hero who hesitates to avenge his dead father when given the opportunity – what should be his judgment? This paper examines the decision from various points of view.    Mark Rose, in â€Å"Reforming the Role,† comments on how the hero’s hesitation to kill at the propitious moment, coupled with his later hasty decision to kill, have left the protagonist a changed man:    [. . .] the prince who returns from sea is a changed man, resigned, detached, perhaps â€Å"tragically illuminated.† Having refused to kill the king when the time was every way propitious – that is, when he found Claudius kneeling in empty not genuine prayer – and then, having chosen his own moment to act only to find   that instead of the king he has murdered Polonius, Hamlet seems to have allowed his sinews to relax. He has let himself be thrust aboard ship, let himself in effect be cast onto the sea of fortune that is so common an image in Shakespeare and the Elizabethan poets, an image recalling that â€Å"sea of troubles† against which he had earlier taken arms. When the opportunity to escape the king’s trap arises, Hamlet seizes it, leaping aboard the pirate ship, but what he is doing now is reacting to circumstances rather than trying to dominate them wholly. (126-27)    Is there a connection between verbal hesitation and hesitation in action and decisions? Lawrence Danson in the essay â€Å"Tragic Alphabet† discusses the hesitation in action by the hero; this is related to his hesitation in speech:    To speak or act in a world where all speech and action are equivocal seeming is, for Hamlet, both perilous and demeaning, a kind of whoring. The whole vexed qu... ...g.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Tragic Form in Shakespeare. N.p.: Princeton University Press, 1972.    Rose, Mark. â€Å"Reforming the Role.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Homer to Brecht: The European Epic and Dramatic Traditions. Ed. Michael Seidel and Edward Mendelson. N.p.: Yale University Press, 1977.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.

Characters in Dr.Faustus

Faustus – The protagonist. Faustus is a brilliant sixteenth-century scholar from Wittenberg, Germany, whose ambition for knowledge, wealth, and worldly might makes him willing to pay the ultimate price—his soul—to Lucifer in exchange for supernatural powers. Faustus’s initial tragic grandeur is diminished by the fact that he never seems completely sure of the decision to forfeit his soul and constantly wavers about whether or not to repent. His ambition is admirable and initially awesome, yet he ultimately lacks a certain inner strength. He is unable to embrace his dark path wholeheartedly but is also unwilling to admit his mistake.Mephostophilis From the Hebrew, mephitz, destroyer, and tophel, liar. A devil of craft and cunning. He is the devil who comes at Faustus' summoning, and the devil who serves Faustus for 24 years. In lore, Mephostophilis (also spelled Mephistopheles, or Miphostophiles, and also called Mephisto) seems to be a relative latecomer in the recognized hierarchy of demons. He possibly was created for the Faustus legend. In Marlowe's play, Mephostophilis has layers to his personality. He admits that separation from God is anguish, and is capable of fear and pain. But he is gleefully evil, participating at every level in Faustus' destruction.Not only does Mephostophilis get Faustus to sell his soul; he also encourages Faustus to waste his twenty-four years of power. Wagner Servant to Faustus. He steals Faustus' books and learns how to summon demons. At the end of the play, he seems concerned about his master's fate. Good Angel and Evil Angel Personifications of Faustus' inner turmoil, who give differing advice to him at key points. Their characters also reflect Christian belief that humans are assigned guardian angels, and that devils can influence human thoughts. Valdes Friend to Faustus, who teaches him the dark arts.He appears only in Act One. Cornelius Friend to Faustus, who teaches him the dark arts. He appears only in Act One. Lucifer Satan. â€Å"Lucifer† original meant Venus, referring to the planet's brilliance. In Christian lore, Lucifer is sometimes thought to be another name of Satan. Some traditions say that Lucifer was Satan's name before the fall, while the Fathers of the Catholic Church held that Lucifer was not Satan's proper name but a word showing the brilliance and beauty of his station before the fall. He appears at a few choice moments in Doctor Faustus, and Marlowe uses â€Å"Lucifer† as Satan's proper name.Belzebub One of Lucifer's officers. A powerful demon. The Seven Deadly Sins Personifications of the Seven Deadly Sins, not acts but impulses or motivations that lead men to sinful actions. They array themselves in a pageant before Faustus, although scholars think now that this section was not written by Marlowe. Clown / Robin Robin learns demon summoning by stealing one of Faustus' books. He is the chief character in a number of scenes that provide comic relief from the main story. Dick A friend of Robin's. He is one of the characters peopling the few comic relief scenes. RafeA horse ostler, or groomer, and friend to Robin. With the Clown, he summons Mephostophilis, who is none too pleased to be called. Vintner A wine merchant or a wine maker. This Vintner chases down Robin and Rafe after they steal a silver goblet from him. Carter A man who meets Faustus while carting hay to town. Faustus swindles him. Horse-Courser A man who buys Faustus' horse. Faustus swindles him. Hostess An ale wench. She treats Robin and his friends kindly. The Pope Yeah, that Pope. In a move that would have pleases his Protestant audience, Marlowe depicts him as cruel, power-mad, and far from holy.Faustus plays some cheap tricks on him. Bruno A man who would be Pope, selected by the German emperor and representing the conflicts between Church and state authority. Raymond King of Hungary. He serves the Pope. Charles The German Emperor. Faustus performs at his court. Martino Knight in the court of the German Emperor. Friend to Benvolio and Frederick. When Benvolio seeks revenge against Faustus, Martino decides to help out of loyalty. Frederick Knight in the court of the German Emperor. Friend to Martino and Benvolio. When Benvolio seeks revenge against Faustus, Frederick decides to help out of loyalty.Benvolio Knight in the court of the German Emperor. Friend to Martino and Frederick. When Faustus humiliates him, he seeks revenge. Saxony A man attending at the court of the German Emperor. Duke of Vanholt A nobleman. Faustus performs illusions at his court. Duchess of Vanholt A noblewoman. Faustus fetches her grapes in January. Spirits in the shapes of Alexander the Great, Darius, Paramour, and Helen Faustus' illusions. An Old Man A holy old man. He tries to save Faustus by getting him to repent, and for his good deed, Faustus initially thanks him. But later, Faustus sends devils to harm the Old Man.

Manifestation Music Essay

Robert Allen Zimmerman, or Bob Dylan, was born to become a star. As a child he had dreamed of becoming a musical icon which he tried to achieve during his younger years. As part of his ambition to become a famous musician and icon, at age ten, Bob Dylan started to write poems and even taught himself to play the guitar and piano (Millar n. p). His musical style was primarily influenced by Elvis Presley, Little Richard, and Jerry Lee Lewis which became apparent in the progression of his career. The drive and passion of Bob Dylan in pursuing his musical career escalated when he went to the University of Minnesota where he began to consider the folk and rock songs of artists such as Hank Williams, Woody Guthrie and Robert Johnson (Millar n. p). During his college years, he had a hard time attending schools because of his preoccupation in music. He finally dropped out of college to pursue his dreams. When Bob finally had his break in 1961, he first played folk songs instead of his own desired genre. His first album was not how he expected it to be because he really wanted to do his own songs. However, Bob Dylan turned his situation around in the next albums that he made. His succeeding songs were basically inspired by the profound â€Å"political activism† of the young people during the 1960s (Lemieux 1). The people were very empowered to make a stand and respond to the pressing problems of the society like gender, class, and race. This escalating emotion ultimately paved the way for mass protests and movements for social change. These situations during the 60s also influenced the music of Bob Dylan which is distinctively political in nature. Although Bob would assert that he is more of a social commentator, the people listening to his music are actually receiving a different vibe or perspective (Lemieux 1). Bob Dylan’s Music One of Bob Dylan’s most famous songs, â€Å"Blowin’ in the Wind,† became an anthem in America’s 1960 counterculture. He wrote it during the Vietnam War era as a response to the eventualities and casualties of that period in American history (Mason n. p). The song greatly depicts Bob Dylan’s observation of the political and social status of the society and how the people tends to shrug-off the escalating problem in the Vietnam crisis which eventually worsened. This is perceived in the second stanza of the song stating: Yes, ‘n’ how many ears must one man have Before he can hear people cry? Yes, ‘n’ how many deaths will it take till he knows That too many people have died? The answer, my friend, is blowin’ in the wind, The answer is blowin’ in the wind. (Dylan n. p) Aside from the song â€Å"Blowin’ in the Wind,† Bob Dylan also created another politically inclined song entitled â€Å"The Times They Are A-Changin† (Mason n. p). The song, which was actually written after John F. Kennedy was assassinated also became significant as it expresses the confidence and the hope perceived in the political and social movements during the 60s. As observed in the song, the singer is inviting the people from different walks of life to come together and pursue the future with a glimmer of hope and unity. Moreover, in the latter part of the song, Bob Dylan gave a great amount of effort in creating a beautiful lyrical stanza which encourages the people never to give up and continue looking for the silver lining in their current social instability. Bob Dylan is indeed a great singer during his time. His passion for music and empowering lyrics really enabled the people to make a difference and stand firm for what they believe is right. It is also because of the socio-political awareness imparted by Bob Dylan’s songs that he was seen by the society as a great protest singer and an inspirational person as well. Works Cited Dylan, Bob. â€Å"Blowin’ in the Wind. † 1962. 16 May 2008 . Lemieux, Nicole. Bob Dylan and the Sixties: A Social Commentary Reflecting Politics and Existentialism. Diss. Pace University, 2006. Mason, Catharine. â€Å"Bob Dylan: A Biography. † March 2005. Bob Dylan’s Performance Artistry. 16 May 2008 . Millar, BJ. â€Å"The Life of Bob Dylan. † n. d. 16 May 2008 .

Free Essays on Promotion

Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay... Free Essays on Promotion Free Essays on Promotion Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay...

English family Essay Example

English family Essay Example English family Essay English family Essay As soon as the advert starts there is an instant drumbeat. It reminds me of a beating heart or as if an important announcement is about to be made. When the ad first starts you only see a horse treading in the water and then you instantly think what is going on here? The voice over says Ahab says I dont care who you are, heres to your dream. We then see the men entering the sea to catch this wave. Meanwhile the drumbeat is still going on.Next we see a man pouring a pint of Guinness. The voice over then says Heres to you Ahab. The first drum hits the beat withal his heart. Then we get back to the wave and you can see the horses in the waves clearly. Now you know why a horse was treading water earlier in the advert. We then stay with the men surfing this 40 ft wave. You can see the fear in eyes of the man. The men then run onto the beach satisfied in what they have achieved. Then the voice over says, Heres to waiting. The slogan appears with a pint of Guinness. This advert will always be memorable to me just because of its originality and because it is symbolic, but if nothing else is memorable in the advert, the drumbeat is.Other adverts become mini soaps and each advert is like an episode. The Oxo adverts were like this. The Oxo ads reflected society at the time. It was the wife making dinner for the husband to keep him happy. At the time the Oxo adverts were subliminal, it advertised the women who used Oxo would keep the family happy. They tried to make it up market by using people with posh accents.The same people were used in each advert and it was like a new member of the family is introduced in each ad or episode. When the new family was introduced in 1983 they were more up to date, more with the time. Although it still showed the woman of the family cooking it was not to keep the husband happy. It was in the early eighties when women became more powerful. Everything had changed for the better. The product was directed at housewives and maybe thats why the adverts were pulled in 1999, because society was not like that anymore and some women would be annoyed to see this.If you wanted to know what a real English family was like this was the perfect family. They were so real people thought they actually were a real family but they werent. This is why the Oxo family were so memorable. The Nescafe adverts starte in 1987 and were more glamorised than the Oxo family yet they were also subliminal. The people in the ads were more glamorised and business like. Every advert was like a new episode. The people started off by meeting at work and eventually became a full-blown affair over many episodes. The message was if you drank Nescafe you would be like the middle class people that were in the adverts. Most of the ads advertised a dinner party lifestyle scenario. It was an ongoing romance.Yet these were not the first ads of its sort. The Cointreau ads presided the Nescafe ads. The Cointreau ads were the first adverts to have an ongoing romance. The first advert, which was released in 1974, was very glossy and false. The ad consisted of a French man explaining the contents of Cointreau to a woman who is hanging on his every word. Cointreau is a liqueur so you can equate the product to the lifestyle. If you have seen the Cointreau adverts you can see where the Nescafe adverts came from. These were memorable because they were the first of its sort they were the originals.Other adverts are on TV most of the time but my next advert is seasonal and only appears on our screen sat Christmas. These are the Famous Grouse adverts. The adverts consist of a bird doing something for ten to twenty seconds. The adverts only appear at Christmas because it is the key time for gifting opportunities. The type of person that would drink Famous Grouse is likely to kick their shoes off and relax in front of a log fire.The adverts consist of a bird doing something that you would never see another bird do, for example ice skating or tap dancing which is then followed by the pun line which separates it from other whisky ads. These adverts are memorable because they use animatronics in a very clever way; the bird does something totally unrealistic. My final advert is not on television. It was shocking for people and had to be seen everywhere. It is the opium adverts starring Sophie Dahl. Some people said the advert was very offensive yet women did not complain when the advert was in womens magazines. This is because in magazines they have the choice to look at the advert or not and was directed at a specific audience. 700 people complained about the advert.It was deemed sexually suggestive and degrading to women. It is not the fact that Sophie Dahl is naked in the advert. It is the pose she is in; she is saying Give it to me. People say the advert is a danger to drivers and children should not have to go to school and see that on a billboard when they go to play in the playground. Some people even thought the advert suggested rape. In Bradford the words We are not for sale. This is a rape fantasy. Were sprayed on the poster.At first the advert was seen as too sexy yet a few days later it was described as Beautiful, beguiling and photographic art.. It has been said that pictures of skinny clothed models promoting anorexia and bulimia are far more vulgar than seeing Sophie Dahls healthy size 14 body. Many reviews in papers prove this. Myself I do not find this advert offensive yet it is not right that it is on billboards directly outside primary schools. The children would mature too fast and would not have fun like they should be at that age. I can also see why people could see the advert suggesting rape as the pose Sophie Dahl is in is very passionate and does suggest sex.The advert is memorable because of the amount of complaints it received. Some companies will even make an advert outrageous on purpose to get publicity, so that the advert and more so the product will be memorable. Basically adverts are memorable for many different reasons. It may be because they are funny or because they are unique in their own special way but just because an advert is memorable it does not mean that the product is. So next time, when you watch an advert just think if you will remember it, when you are older.