TBA Research Paper Example | Topics and Well Written Essays - 2000 words

TBA - Research Paper Example This automotive racing world forwarded through the use of new technology and development. It is true that global environment is getting affected due to high consumption of fossil fuel and growing emission level of Carbon. The huge popularity of World Motorsport and negative impact on the environment forced the automotive industry, Energy department of United States of America and Environmental protection agency of the United States of America started to take the initiative to manufacture and design green racing vehicles. It is true that high sped and heavy racing vehicles need huge energy to perform effectively in a race. But, the automotive industry decided that the time has come to harness the creativity, innovation and efficiency to improve the effectiveness of the vehicles both on the track and off the track. Motorsport is considered as one of the popular sporting events that significantly contributed to the socio-cultural and economical development of a country. In addition to this, these specific events help to attract global visitors to experience the events. Looking into these aspects, several regulatory bodies, government of country and motorsport agency try to maintain sustainability of world motorsport events. It is clear from the introduction that the governmental bodies and motorsport agency is trying to introduce green motorsport racing in order to maintain environmental sustainability. Following discussion will help the readers to understand about its historical implication, economic and social issues and cultural perspective of this green motorsport racing event. Massive use of fossil fuel affects the environmental balance. High carbon emission level is the major consequence of the consumption of fossil fuel. It is known to all that motorsport vehicles consume high every fossil fuel as energy resources. In addition to this, consumption level of fuels is

Constituents of breast milk Essay Example for Free

Constituents of breast milk Essay Cholesterol enhances myelinization of nervous tissue Choline Memory enhancement Docsohexanoic acid necessary for growth and development of the brain and retina, also for myelinization of nervous tissue Enzymes such as lipases Helps in digestion of fats Glutathione peroxidase, alkaline phosphatase, xanthine oxidase important in prevention of infection Inositol enhances synthesis of surfactant in immature lung tissue Lactoferrin binds iron and transports it efficiently into the baby; prevents iron from being used by gut bacteria. Lactoferrin (above), lysozyme, secretory immunoglobulin A line intestinal surface, prevent bacterial attachment and infection Nucleotides building blocks of DNA, RNA, and energy storage compounds; enhance formation of immunity to infection Poly- and oligo-saccharides block bacterial binding to intestinal surfaces Proteins There are receptor proteins and binding protein, bind calcium and zinc for absorption by the baby; supply amino acids to the baby White blood cells Help protect infant from bacteria and foreign body invasion. Transmit maternal immunity to infants immune system Taurine important for bile acid function Formula Milk Main ingredients Lactose, Nonfat Milk, Palm Oil Or Palm Olein, Whey Protein Concentrate, High Oleic (Safflower Or Sunflower) Oil, Coconut Oil, Soybean Oil Less than 2% Mortierella alpina oil, crypthecodinium cohnii oil, adenosine-5-monophosphate, cytidine-5-monophosphate, disodium guanosine-5-monophosphate, disodium inosine-5- monophosphate, disodium uridine-5-monophosphate, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine. Vitamins. Ascorbic acid, ascorbyl palmitate, beta carotene, biotin, calcium pantothenate, choline chloride, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin k (phytonadione). Minerals Calcium chloride, calcium hydroxide, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate. Nutrition profile of DHA Formula milk. Diluted: Each 5 fl. oz. (150 mL) contains 100 Calories Nutrients Unit Per 100 Calories PROTEIN g 2. 2 FAT g 5. 3 CARBOHYDRATE g 10. 6 WATER g 134 LINOLEIC ACID mg 500 DHA ARA Levels DHA mg 19 ARA mg 34 Vitamins VITAMIN A IU 300 VITAMIN D IU 60 VITAMIN E IU 1. 4 VITAMIN K mcg 8. 3 THIAMINE (vitamin B1) mcg 100 RIBOFLAVIN (vitamin B2) mcg 150 VITAMIN B6 mcg 62. 5 VITAMIN B12 mcg 0. 2 NIACIN mcg 750 FOLIC ACID (folacin) mcg 7. 5 PANTOTHENIC ACID mcg 315 BIOTIN mcg 2. 2 VITAMIN C (ascorbic acid) mg 8. 5 CHOLINE mg 15 INOSITOL mg 4. 1 Minerals CALCIUM mg 63 PHOSPHORUS mg 42 MAGNESIUM mg 7 IRON mg 1. 8 ZINC mg 0. 8 MANGANESE mcg 7. 5 COPPER mcg 70 IODINE mcg 9 SELENIUM mcg 2. 1 SODIUM mg 22 POTASSIUM mg 83 CHLORIDE mg 56 Human milk v. Formula milk Several studies have shown that human milk is much more nutritious and healthy for infants as compared to any man made formulas. Boyd (et al, 2006) also found that breast milk from donors reduces the risk of necrotising enterocolitis. In another study the fat globule size in the mother’s milk colostrums is adequate and large for better absorption as compared to formula milk and adult human milk (Michalski et al 2005). COMPARISON OF HUMAN MILK AND FORMULA. NUTRIENT FACTOR BREAST MILK CONTAINS FORMULA CONTAINS COMMENT Fats †¢ Rich in brain-building omega 3s, namely DHA and AA -Automatically adjusts to infants needs; levels decline as baby gets older -Rich in cholesterol -Nearly completely absorbed -Contains fat-digesting enzyme, lipase -No DHA -Doesnt adjust to infants needs -No cholesterol -Not completely absorbed -No lipase Fat is the most important nutrient in breastmilk; the absence of cholesterol and DHA, vital nutrients for growing brains and bodies, may predispose a child to adult heart and central nervous system diseases. Leftover, unabsorbed fat accounts for unpleasant smelling stools in formula-fed babies. Protein -Soft, easily-digestible whey -More completely absorbed; higher in the milk of mothers who deliver preterm -Lactoferrin for intestinal health -Lysozyme, an antimicrobial -Rich in brain-and-body- building protein components -Rich in growth factors -Contains sleep-inducing proteins -Harder-to-digest casein curds -Not completely absorbed, more waste, harder on kidneys -No lactoferrin, or only a trace -No lysozyme -Deficient or low in some brain-and body-building proteins -Deficient in growth factors. -Does not contain as many sleep-inducing proteins. Infants arent allergic to human milk protein. Carbohdrates -Rich in lactose -Rich in oligosaccharides, which promote intestinal health -No lactose in some formulas -Deficient in oligosaccharides Lactose is considered an important carbohydrate for brain development. Studies show the level of lactose in the milk of a species correlates with the size of the brain of that species. Immune Boosters -Rich in living white blood cells, millions per feeding -Rich in immunoglobulins -No live white blood cells-or any other cells. Dead food has less immunological benefit. -Few immunoglobulins and most are the wrong kind When mother is exposed to a germ, she makes antibodies to that germ and gives these antibodies to her infant via her milk. Vitamins and Minerals -Better absorbed, especially iron, zinc, and calcium -Iron is 50 to 75 percent absorbed. -Contains more selenium (an antioxidant) -Not absorbed as well -Iron is 5 to 10 percent absorbed -Contains less selenium (an antioxidant) Vitamins and minerals in breast milk enjoy a higher bioavailability-that is, a greater percentage is absorbed. To compensate, more is added to formula, which makes it harder to digest. Enzymes and Hormones -Rich in digestive enzymes, such as lipase and amylase -Rich in many hormones: thyroid, prolactin, oxytocin, and more than fifteen others -Varies with mothers diet -Processing kills digestive enzymes -Processing kills hormones, which are not human to begin with -Always tastes the same Digestive enzymes promote intestinal health. Hormones contribute to the overall biochemical balance and well- being of baby. By taking on the flavor of mothers diet, breastmilk shapes the tastes of the child to family foods. Cost -Around $600 a year in extra food for mother -Around $1,200 a year -Up to $2,500 a year for hypoallergenic formulas -Cost for bottles and other supplies -Lost income when baby is ill Retrieved from http://www. askdrsears. com/html/2/T021600. asp. References Brisbanes times (2007). Retrieved from http://www. brisbanetimes. com. au/news/parenting/formula-milk-v-mothers-milk/2007/07/09/1183833390756. html Formula Milk, Medline (2007) Retrieved from http://www. nlm. nih. gov/medlineplus/ency/article/002447. htm#top Van Voorhees, B. W.(2006). Breast feeding, Medline Retrieved from http://www. nlm. nih. gov/medlineplus/ency/article/002450. htm Nature’s Ones. (2006) Retrieved from http://www. naturesone. com/dairy-ingredients. php Catherine A Boyd, Maria A Quigley, Peter Brocklehurst (2006) Donor breast milk versus infant formula for preterm infants: systematic review and meta-analysis. Archives of Disease in Childhood Fetal and Neonatal Edition 2007;92:F169-F175. Retrieved from http://fn. bmj. com/cgi/content/full/92/3/F169? rss=1 M. C. Michalski1, V. Briard1, F. Michel1, F. Tasson2 and P. Poulain2 (2005) Size Distribution of Fat Globules in Human Colostrum, Breast Milk, and Infant Formula. J. Dairy Sci. 88:1927-1940. Retrieved from http://jds. fass. org/cgi/content/full/88/6/1927 Wight NE. Donor human milk for preterm infants. J Perinatol 2001;21:249–54. [CrossRef][Medline] Henderson G, Anthony MY, McGuire W. Formula milk versus term human milk for feeding preterm or low birth weight infants (Cochrane Review). In: Cochrane Library, Issue 3. Chichester, UK: John Wiley Sons, 2004. Henderson G, Anthony MY, McGuire W. Formula milk versus preterm human milk for feeding preterm or low birth weight infants (Cochrane Review). In: Cochrane Library, Issue 3. Chichester, UK: John Wiley Sons, 2004. de Silva A, Jones PW, Spencer SA. Does human milk reduce infection rates in preterm infants? A systematic review. Arch Dis Child Fetal Neonatol Ed 2004;89:F509–13. [CrossRef] McGuire W, Anthony MY. Donor human milk versus formula for preventing necrotising enterocolitis in preterm infants: a systematic review. Arch Dis Child Fetal Neonatol Ed 2003;88:F11–14. [CrossRef].

Indecision, Hesitation and Delay in Shakespeares Hamlet - Excessive H

Hamlet – the Hesitation and Indecision      Ã‚  Ã‚   William Shakespeare’s Hamlet presents a hero who hesitates to avenge his dead father when given the opportunity – what should be his judgment? This paper examines the decision from various points of view.    Mark Rose, in â€Å"Reforming the Role,† comments on how the hero’s hesitation to kill at the propitious moment, coupled with his later hasty decision to kill, have left the protagonist a changed man:    [. . .] the prince who returns from sea is a changed man, resigned, detached, perhaps â€Å"tragically illuminated.† Having refused to kill the king when the time was every way propitious – that is, when he found Claudius kneeling in empty not genuine prayer – and then, having chosen his own moment to act only to find   that instead of the king he has murdered Polonius, Hamlet seems to have allowed his sinews to relax. He has let himself be thrust aboard ship, let himself in effect be cast onto the sea of fortune that is so common an image in Shakespeare and the Elizabethan poets, an image recalling that â€Å"sea of troubles† against which he had earlier taken arms. When the opportunity to escape the king’s trap arises, Hamlet seizes it, leaping aboard the pirate ship, but what he is doing now is reacting to circumstances rather than trying to dominate them wholly. (126-27)    Is there a connection between verbal hesitation and hesitation in action and decisions? Lawrence Danson in the essay â€Å"Tragic Alphabet† discusses the hesitation in action by the hero; this is related to his hesitation in speech:    To speak or act in a world where all speech and action are equivocal seeming is, for Hamlet, both perilous and demeaning, a kind of whoring. The whole vexed qu... ...g.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Tragic Form in Shakespeare. N.p.: Princeton University Press, 1972.    Rose, Mark. â€Å"Reforming the Role.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Homer to Brecht: The European Epic and Dramatic Traditions. Ed. Michael Seidel and Edward Mendelson. N.p.: Yale University Press, 1977.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957. Indecision, Hesitation and Delay in Shakespeare's Hamlet - Excessive H Hamlet – the Hesitation and Indecision      Ã‚  Ã‚   William Shakespeare’s Hamlet presents a hero who hesitates to avenge his dead father when given the opportunity – what should be his judgment? This paper examines the decision from various points of view.    Mark Rose, in â€Å"Reforming the Role,† comments on how the hero’s hesitation to kill at the propitious moment, coupled with his later hasty decision to kill, have left the protagonist a changed man:    [. . .] the prince who returns from sea is a changed man, resigned, detached, perhaps â€Å"tragically illuminated.† Having refused to kill the king when the time was every way propitious – that is, when he found Claudius kneeling in empty not genuine prayer – and then, having chosen his own moment to act only to find   that instead of the king he has murdered Polonius, Hamlet seems to have allowed his sinews to relax. He has let himself be thrust aboard ship, let himself in effect be cast onto the sea of fortune that is so common an image in Shakespeare and the Elizabethan poets, an image recalling that â€Å"sea of troubles† against which he had earlier taken arms. When the opportunity to escape the king’s trap arises, Hamlet seizes it, leaping aboard the pirate ship, but what he is doing now is reacting to circumstances rather than trying to dominate them wholly. (126-27)    Is there a connection between verbal hesitation and hesitation in action and decisions? Lawrence Danson in the essay â€Å"Tragic Alphabet† discusses the hesitation in action by the hero; this is related to his hesitation in speech:    To speak or act in a world where all speech and action are equivocal seeming is, for Hamlet, both perilous and demeaning, a kind of whoring. The whole vexed qu... ...g.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Tragic Form in Shakespeare. N.p.: Princeton University Press, 1972.    Rose, Mark. â€Å"Reforming the Role.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Homer to Brecht: The European Epic and Dramatic Traditions. Ed. Michael Seidel and Edward Mendelson. N.p.: Yale University Press, 1977.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.

Characters in Dr.Faustus

Faustus – The protagonist. Faustus is a brilliant sixteenth-century scholar from Wittenberg, Germany, whose ambition for knowledge, wealth, and worldly might makes him willing to pay the ultimate price—his soul—to Lucifer in exchange for supernatural powers. Faustus’s initial tragic grandeur is diminished by the fact that he never seems completely sure of the decision to forfeit his soul and constantly wavers about whether or not to repent. His ambition is admirable and initially awesome, yet he ultimately lacks a certain inner strength. He is unable to embrace his dark path wholeheartedly but is also unwilling to admit his mistake.Mephostophilis From the Hebrew, mephitz, destroyer, and tophel, liar. A devil of craft and cunning. He is the devil who comes at Faustus' summoning, and the devil who serves Faustus for 24 years. In lore, Mephostophilis (also spelled Mephistopheles, or Miphostophiles, and also called Mephisto) seems to be a relative latecomer in the recognized hierarchy of demons. He possibly was created for the Faustus legend. In Marlowe's play, Mephostophilis has layers to his personality. He admits that separation from God is anguish, and is capable of fear and pain. But he is gleefully evil, participating at every level in Faustus' destruction.Not only does Mephostophilis get Faustus to sell his soul; he also encourages Faustus to waste his twenty-four years of power. Wagner Servant to Faustus. He steals Faustus' books and learns how to summon demons. At the end of the play, he seems concerned about his master's fate. Good Angel and Evil Angel Personifications of Faustus' inner turmoil, who give differing advice to him at key points. Their characters also reflect Christian belief that humans are assigned guardian angels, and that devils can influence human thoughts. Valdes Friend to Faustus, who teaches him the dark arts.He appears only in Act One. Cornelius Friend to Faustus, who teaches him the dark arts. He appears only in Act One. Lucifer Satan. â€Å"Lucifer† original meant Venus, referring to the planet's brilliance. In Christian lore, Lucifer is sometimes thought to be another name of Satan. Some traditions say that Lucifer was Satan's name before the fall, while the Fathers of the Catholic Church held that Lucifer was not Satan's proper name but a word showing the brilliance and beauty of his station before the fall. He appears at a few choice moments in Doctor Faustus, and Marlowe uses â€Å"Lucifer† as Satan's proper name.Belzebub One of Lucifer's officers. A powerful demon. The Seven Deadly Sins Personifications of the Seven Deadly Sins, not acts but impulses or motivations that lead men to sinful actions. They array themselves in a pageant before Faustus, although scholars think now that this section was not written by Marlowe. Clown / Robin Robin learns demon summoning by stealing one of Faustus' books. He is the chief character in a number of scenes that provide comic relief from the main story. Dick A friend of Robin's. He is one of the characters peopling the few comic relief scenes. RafeA horse ostler, or groomer, and friend to Robin. With the Clown, he summons Mephostophilis, who is none too pleased to be called. Vintner A wine merchant or a wine maker. This Vintner chases down Robin and Rafe after they steal a silver goblet from him. Carter A man who meets Faustus while carting hay to town. Faustus swindles him. Horse-Courser A man who buys Faustus' horse. Faustus swindles him. Hostess An ale wench. She treats Robin and his friends kindly. The Pope Yeah, that Pope. In a move that would have pleases his Protestant audience, Marlowe depicts him as cruel, power-mad, and far from holy.Faustus plays some cheap tricks on him. Bruno A man who would be Pope, selected by the German emperor and representing the conflicts between Church and state authority. Raymond King of Hungary. He serves the Pope. Charles The German Emperor. Faustus performs at his court. Martino Knight in the court of the German Emperor. Friend to Benvolio and Frederick. When Benvolio seeks revenge against Faustus, Martino decides to help out of loyalty. Frederick Knight in the court of the German Emperor. Friend to Martino and Benvolio. When Benvolio seeks revenge against Faustus, Frederick decides to help out of loyalty.Benvolio Knight in the court of the German Emperor. Friend to Martino and Frederick. When Faustus humiliates him, he seeks revenge. Saxony A man attending at the court of the German Emperor. Duke of Vanholt A nobleman. Faustus performs illusions at his court. Duchess of Vanholt A noblewoman. Faustus fetches her grapes in January. Spirits in the shapes of Alexander the Great, Darius, Paramour, and Helen Faustus' illusions. An Old Man A holy old man. He tries to save Faustus by getting him to repent, and for his good deed, Faustus initially thanks him. But later, Faustus sends devils to harm the Old Man.

Manifestation Music Essay

Robert Allen Zimmerman, or Bob Dylan, was born to become a star. As a child he had dreamed of becoming a musical icon which he tried to achieve during his younger years. As part of his ambition to become a famous musician and icon, at age ten, Bob Dylan started to write poems and even taught himself to play the guitar and piano (Millar n. p). His musical style was primarily influenced by Elvis Presley, Little Richard, and Jerry Lee Lewis which became apparent in the progression of his career. The drive and passion of Bob Dylan in pursuing his musical career escalated when he went to the University of Minnesota where he began to consider the folk and rock songs of artists such as Hank Williams, Woody Guthrie and Robert Johnson (Millar n. p). During his college years, he had a hard time attending schools because of his preoccupation in music. He finally dropped out of college to pursue his dreams. When Bob finally had his break in 1961, he first played folk songs instead of his own desired genre. His first album was not how he expected it to be because he really wanted to do his own songs. However, Bob Dylan turned his situation around in the next albums that he made. His succeeding songs were basically inspired by the profound â€Å"political activism† of the young people during the 1960s (Lemieux 1). The people were very empowered to make a stand and respond to the pressing problems of the society like gender, class, and race. This escalating emotion ultimately paved the way for mass protests and movements for social change. These situations during the 60s also influenced the music of Bob Dylan which is distinctively political in nature. Although Bob would assert that he is more of a social commentator, the people listening to his music are actually receiving a different vibe or perspective (Lemieux 1). Bob Dylan’s Music One of Bob Dylan’s most famous songs, â€Å"Blowin’ in the Wind,† became an anthem in America’s 1960 counterculture. He wrote it during the Vietnam War era as a response to the eventualities and casualties of that period in American history (Mason n. p). The song greatly depicts Bob Dylan’s observation of the political and social status of the society and how the people tends to shrug-off the escalating problem in the Vietnam crisis which eventually worsened. This is perceived in the second stanza of the song stating: Yes, ‘n’ how many ears must one man have Before he can hear people cry? Yes, ‘n’ how many deaths will it take till he knows That too many people have died? The answer, my friend, is blowin’ in the wind, The answer is blowin’ in the wind. (Dylan n. p) Aside from the song â€Å"Blowin’ in the Wind,† Bob Dylan also created another politically inclined song entitled â€Å"The Times They Are A-Changin† (Mason n. p). The song, which was actually written after John F. Kennedy was assassinated also became significant as it expresses the confidence and the hope perceived in the political and social movements during the 60s. As observed in the song, the singer is inviting the people from different walks of life to come together and pursue the future with a glimmer of hope and unity. Moreover, in the latter part of the song, Bob Dylan gave a great amount of effort in creating a beautiful lyrical stanza which encourages the people never to give up and continue looking for the silver lining in their current social instability. Bob Dylan is indeed a great singer during his time. His passion for music and empowering lyrics really enabled the people to make a difference and stand firm for what they believe is right. It is also because of the socio-political awareness imparted by Bob Dylan’s songs that he was seen by the society as a great protest singer and an inspirational person as well. Works Cited Dylan, Bob. â€Å"Blowin’ in the Wind. † 1962. 16 May 2008 . Lemieux, Nicole. Bob Dylan and the Sixties: A Social Commentary Reflecting Politics and Existentialism. Diss. Pace University, 2006. Mason, Catharine. â€Å"Bob Dylan: A Biography. † March 2005. Bob Dylan’s Performance Artistry. 16 May 2008 . Millar, BJ. â€Å"The Life of Bob Dylan. † n. d. 16 May 2008 .

Free Essays on Promotion

Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay... Free Essays on Promotion Free Essays on Promotion Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay...

English family Essay Example

English family Essay Example English family Essay English family Essay As soon as the advert starts there is an instant drumbeat. It reminds me of a beating heart or as if an important announcement is about to be made. When the ad first starts you only see a horse treading in the water and then you instantly think what is going on here? The voice over says Ahab says I dont care who you are, heres to your dream. We then see the men entering the sea to catch this wave. Meanwhile the drumbeat is still going on.Next we see a man pouring a pint of Guinness. The voice over then says Heres to you Ahab. The first drum hits the beat withal his heart. Then we get back to the wave and you can see the horses in the waves clearly. Now you know why a horse was treading water earlier in the advert. We then stay with the men surfing this 40 ft wave. You can see the fear in eyes of the man. The men then run onto the beach satisfied in what they have achieved. Then the voice over says, Heres to waiting. The slogan appears with a pint of Guinness. This advert will always be memorable to me just because of its originality and because it is symbolic, but if nothing else is memorable in the advert, the drumbeat is.Other adverts become mini soaps and each advert is like an episode. The Oxo adverts were like this. The Oxo ads reflected society at the time. It was the wife making dinner for the husband to keep him happy. At the time the Oxo adverts were subliminal, it advertised the women who used Oxo would keep the family happy. They tried to make it up market by using people with posh accents.The same people were used in each advert and it was like a new member of the family is introduced in each ad or episode. When the new family was introduced in 1983 they were more up to date, more with the time. Although it still showed the woman of the family cooking it was not to keep the husband happy. It was in the early eighties when women became more powerful. Everything had changed for the better. The product was directed at housewives and maybe thats why the adverts were pulled in 1999, because society was not like that anymore and some women would be annoyed to see this.If you wanted to know what a real English family was like this was the perfect family. They were so real people thought they actually were a real family but they werent. This is why the Oxo family were so memorable. The Nescafe adverts starte in 1987 and were more glamorised than the Oxo family yet they were also subliminal. The people in the ads were more glamorised and business like. Every advert was like a new episode. The people started off by meeting at work and eventually became a full-blown affair over many episodes. The message was if you drank Nescafe you would be like the middle class people that were in the adverts. Most of the ads advertised a dinner party lifestyle scenario. It was an ongoing romance.Yet these were not the first ads of its sort. The Cointreau ads presided the Nescafe ads. The Cointreau ads were the first adverts to have an ongoing romance. The first advert, which was released in 1974, was very glossy and false. The ad consisted of a French man explaining the contents of Cointreau to a woman who is hanging on his every word. Cointreau is a liqueur so you can equate the product to the lifestyle. If you have seen the Cointreau adverts you can see where the Nescafe adverts came from. These were memorable because they were the first of its sort they were the originals.Other adverts are on TV most of the time but my next advert is seasonal and only appears on our screen sat Christmas. These are the Famous Grouse adverts. The adverts consist of a bird doing something for ten to twenty seconds. The adverts only appear at Christmas because it is the key time for gifting opportunities. The type of person that would drink Famous Grouse is likely to kick their shoes off and relax in front of a log fire.The adverts consist of a bird doing something that you would never see another bird do, for example ice skating or tap dancing which is then followed by the pun line which separates it from other whisky ads. These adverts are memorable because they use animatronics in a very clever way; the bird does something totally unrealistic. My final advert is not on television. It was shocking for people and had to be seen everywhere. It is the opium adverts starring Sophie Dahl. Some people said the advert was very offensive yet women did not complain when the advert was in womens magazines. This is because in magazines they have the choice to look at the advert or not and was directed at a specific audience. 700 people complained about the advert.It was deemed sexually suggestive and degrading to women. It is not the fact that Sophie Dahl is naked in the advert. It is the pose she is in; she is saying Give it to me. People say the advert is a danger to drivers and children should not have to go to school and see that on a billboard when they go to play in the playground. Some people even thought the advert suggested rape. In Bradford the words We are not for sale. This is a rape fantasy. Were sprayed on the poster.At first the advert was seen as too sexy yet a few days later it was described as Beautiful, beguiling and photographic art.. It has been said that pictures of skinny clothed models promoting anorexia and bulimia are far more vulgar than seeing Sophie Dahls healthy size 14 body. Many reviews in papers prove this. Myself I do not find this advert offensive yet it is not right that it is on billboards directly outside primary schools. The children would mature too fast and would not have fun like they should be at that age. I can also see why people could see the advert suggesting rape as the pose Sophie Dahl is in is very passionate and does suggest sex.The advert is memorable because of the amount of complaints it received. Some companies will even make an advert outrageous on purpose to get publicity, so that the advert and more so the product will be memorable. Basically adverts are memorable for many different reasons. It may be because they are funny or because they are unique in their own special way but just because an advert is memorable it does not mean that the product is. So next time, when you watch an advert just think if you will remember it, when you are older.

The Biblical Reference in The Grapes of Wrath

The Biblical Reference in The Grapes of Wrath There is a Biblical reference in Revelations to the grapes of wrath that appears to be the earliest known source or inspiration for John Steinbecks famous novel, The Grapes of Wrath.  The passage is sometimes referred to as The Grape Harvest. Revelation 14:17-20 (King James Version, KJV): 17 And another angel came out of the temple which is in heaven, he also having a sharp sickle. 18 And another angel came out from the altar, which had power over fire; and cried with a loud cry to him that had the sharp sickle, saying, Thrust in thy sharp sickle, and gather the clusters of the vine of the earth; for her grapes are fully ripe. 19 And the angel thrust in his sickle into the earth, and gathered the vine of the earth, and cast it into the great wine press of the wrath of God. 20 And the winepress was trodden without the city, and blood came out of the wine press, even unto the horse bridles, by the space of a thousand and six hundred furlongs. With these passages, we read about the final judgment of the wicked (unbelievers), and the complete destruction of the Earth (think Apocalypse, end of the world, and all the other dystopian scenarios). So, why did Steinbeck draw from such violent, destructive imagery for the title of his famous novel? Or, was that even in his mind when he chose the title? Why Is It So Bleak? With Grapes of Wrath, Steinbeck created a novel set in the Depression-era Dust Bowl of Oklahoma. Like the Biblical Job, the Joads had lost everything under disastrous and inexplicable circumstances (the Oklahoma Dust Bowl, where crops and the topsoil literally blew away). Their world had been obliterated/destroyed. Then, with their world torn apart, the Joads packed up all their worldly possessions (like Noah and his family, in their infamous Ark: Noah stood on the ground looking up at the great load of them sitting on top of the truck.), and were forced to set off on a cross-country trek to their Promised Land, California. They were searching for a land of milk and honey, a place where they could work hard and ultimately fulfill the American Dream. They were also following a dream (Grandpa Joad dreamed that hed have as many grapes as he could eat when he reached California). They had very little choice in the situation. They were escaping from their own very-certain destruction (like Lot and his family). The Biblical references dont stop with their journey toward the Promised Land either. The novel is infused with Biblical allusions and innuendo, though Steinbeck often chooses to slant the imagery to fit his own literary vision for the novel. (For example: Instead of the baby being the representative Moses who will lead the people to freedom and the Promised Land, the little rain-soaked body heralds news of utter devastation, starvation, and loss.) Why does Steinbeck use Biblical imagery to infuse his novel with symbolic meaning? In fact, the imagery is so pervasive that some have called the novel a Biblical epic. From Jim Casys perspective, religion offers no answers. But Casy is also a prophet and Christ-like figure. He says: You dont know what youre a doin (which, of course, reminds us of the Biblical line (from Luke 23:34): Father, forgive them; for they know not what they do.

I remember Essay Example | Topics and Well Written Essays - 250 words

I remember - Essay Example They seem to be telling me that I am not alone and I can almost hear them calling out and extending their arms to me whenever I feel no one is there for me. On this particular afternoon, I walked for just a few minutes before I finally stopped and simply looked at the sea before me. I watched and appreciated for the first time the sight of a vast and seemingly endless body of water. I reckoned that I was there for the first time because it was only then that I stopped to look around what the place has in store for me. I breathed in deeply the salty breeze and realized what I have been missing during my previous visits. Somehow, a person comes to a point in his life when he finally stops in the midst of the demands of this fast-paced world and just appreciates the often unnoticed treasures. As I left the shore, I felt like I had the best, most fulfilling and sating experience. It was like gobbling a chocolate cake, smothered with the smoothest ice cream and topped with

Doctrine of Precedent Essay Example | Topics and Well Written Essays - 1750 words

Doctrine of Precedent - Essay Example Therefore, there is a dire need for a coherent case law. This is because it helps in strengthening the predictability of decisions and improves their authority. The doctrine of precedent also known as stare decisis provides that the decision of a higher court within the same jurisdiction acts as binding authority on a lower court within the same jurisdiction (Brassil & Brassil 2000). However, the decisions of higher courts act only as persuasive authority to lower courts in different jurisdiction. Therefore, the concept of judicial precedent requires cases to be decided in a similar way when the material facts are the same. The doctrine is only concerned with the legally material facts in order to arrive at similar decisions (Siltala 2000). On the other hand, Ratio decidendi translates to â€Å"reason of deciding† and can be defined as the material facts of a given case in addition to the decision thereon. Under common law, the doctrine of precedent is used to offer direction, certainty, consistency, and impersonality (Harlow 2005). Even as the doctrine of precedent is one of the most significant features of the common law, this doctrine is not without challenges. It is very important for any judge to identify a clear ratio decidendi in any precedent (Duxbury 2008). One of the main challenges in making decisions guided by precedents is the possibility of two conflicting methodologies employed by Lords to reach a decision. This paper will focus on the impact of the two conflicting approaches used by Lords Wilberforce and Bridge in McLoughlin v O’Brian 1983 and show how the choice between these two conflicting approaches would result to completely different results for the claimants in Alcock v Chief Constable of South Yorkshire Police 1992. McLoughlin v O’Brian 1983 AC 410 In this case, the plaintiff’s husband and their three children were involved in a road accident that was allegedly caused by negligence of the defendants. The accid ent caused the death of one of the plaintiff’s children while the husband and the other two children sustained serious injuries. When the accident happened, the plaintiff was at home two miles away from the scene. A motorist who witnessed it at the scene passed the information on the accident to the plaintiff. After the information, the plaintiff was taken to the hospital where her family members were admitted. When she looked at the extent of their injuries and the news of the death of her daughter, the plaintiff suffered severe and continuous nervous shock. The plaintiff sued the defendants claiming damages against them for the nervous shock, distress, and injury to her health ultimately caused by the defendant’s negligence. However, the suit was not successful because the judge felt that the plaintiff’s injury was not reasonably foreseeable. The plaintiff believed that the defendant’s negligence led to her suffering. This case involved the tort of negl igence that has been a topic of discussion on the evidence of negligence (Stephenson 1996). In tort law, negligence is defined as the failure to execute reasonably, that is, as a normal man would perform. Therefore, according to Harlow (2005) â€Å"negligence is the omission to do something which a reasonable man, guided upon those considerations which normally regulate the demeanor of human affairs, would do, or do something which is prudent and reasonable man would not do.† Having defined negligence as a tort, it is of importance to note that it has remained the most vital tort in modern law (p. 8). This is because it utterly concentrates on the infringement of a legal duty to take care, which may result to damage of property or injury to the claimant. Negligence is known to cause individuals

Compare and contrast two business case studies Essay

Compare and contrast two business case studies - Essay Example Tesco’s great number of manpower and its powerful marketing strategy are the underlying strengths that make it dominant in its specified area of business. (ivythesis.typepad.com, 2011) Eden project aim is to promote the understanding and responsible management of vital relationship between plants and resources. The site covers 50 hectares and could hold 35 football pitches. The biomes are not covered y glass but in EFTE, a transparent high tech foil, contain more than 100000 plants from 5000 species. ? 86 million has been spent to autumn 2002. Staff almost doubled by 2002 to 650. The site has attracted over two million visitors in less than two years a benefit of ? billion to the Cornish economy is predicted for the period 2001-2011.The project was a brain child of a former record producer Tim Smith who started to formulate the idea when driving around the abandoned china clay pit just outside St Austell has become home to the largest conservatories (‘Biomes ‘Peter Long, 2004 p 824). The iconic build began in Cornwall in 1998 and was officially opened in March 2001; they had planned for 750000 visitors in the first 12 months instead 1.9 Million people made their way to former china clay Pit in England most Westerly County. Eden Project has given a huge boost to Cornwall’s economy creating more than 400 Jobs. ... One out of every three pounds spent in a supermarket goes to Tesco. It is the Britain’s biggest private employer with a workforce of 260,000 employees. (Poulter S 2005) In order to achieve steering- wheel -targets, Tesco’s HR strategy revolves around work simplification, performance management, challenging unwritten rules and rolling out core skills to all head office employees. This clearly highlights how business measures at Tesco are closely linked to performance management. Although the frontline employees are considered to be Tesco’s reflection to its customers, all employees have vital roles to play in achieving the organizations goals. This is done through an innovative induction programme that caters for styles of learning, different cultures and varying work commitments which ensures that every employee clearly understands his or her individual role in contributing to Tesco’s core values and purposes. Tesco ensures that employees understand how th eir actions affects the big ‘picture’ of the overall business by providing continuous training that creates a graphical journey through Tesco’s history, its values, core purpose, business goals, financial aims, commitment to customers and the marketing strategy. In order to keep lead over its rivals in the fiercely-competitive UK supermarket sector, Tesco has adopted a human-resource-led business strategy. The strategic policy started in the company’s supermarkets with an aim of improving customers’ service by freeing up stores employees. Tesco concentrates on clear definition of employees’ roles, activities and responsibilities to ensure that employees are accountable, responsible, consulted and informed. 13 key management techniques are

Ethical Dilemmas Assignment Example | Topics and Well Written Essays - 250 words

Ethical Dilemmas - Assignment Example Due to her experience and her reputation on evaluation, Fiona is the best person to deal with the case as she will combine her prowess with the interests of her department and come up with a sound decision. Ethical behavior is not so much a matter of following principles as of balancing competing principles (Stake & Mabry, 1998). I would ensure that ethical values are observed and that they are balanced with the commissioner’s goals. I would critically assess the Human services program, how funds are used, whether there are areas where funds were wasted and if some projects are not benefitting the program. I would then moderate the usage of funds in the projects, ensure that all the resources are used effectively, and get rid of projects that are not important to the program. As a result, I would have cut back on the meaningless projects, retained useful projects, and ensured that there was effective use of resources. Fiona’s benefits after the evaluation process include job security during the commissioner’s period in office. There may also be other advantages such as salary increments and more jobs from the commissioner’s office. She will also able to make decisions based on her principles and the needs of the branch even if she is expected to cut back on the budget eventually. The implications include judgment from her team who may think that she is being influenced when making decisions. They may not trust her decisions in future. She will also start questioning her principles and wondering if she made the right decision. The agency shall benefit because its most urgent needs shall be met during the budget cuts. However, program cuts may lead to the loss of jobs because it may get rid of some projects that would have been important to the program in the long

Compare and contrast two business case studies Essay

Compare and contrast two business case studies - Essay Example Tesco’s great number of manpower and its powerful marketing strategy are the underlying strengths that make it dominant in its specified area of business. (ivythesis.typepad.com, 2011) Eden project aim is to promote the understanding and responsible management of vital relationship between plants and resources. The site covers 50 hectares and could hold 35 football pitches. The biomes are not covered y glass but in EFTE, a transparent high tech foil, contain more than 100000 plants from 5000 species. ? 86 million has been spent to autumn 2002. Staff almost doubled by 2002 to 650. The site has attracted over two million visitors in less than two years a benefit of ? billion to the Cornish economy is predicted for the period 2001-2011.The project was a brain child of a former record producer Tim Smith who started to formulate the idea when driving around the abandoned china clay pit just outside St Austell has become home to the largest conservatories (‘Biomes ‘Peter Long, 2004 p 824). The iconic build began in Cornwall in 1998 and was officially opened in March 2001; they had planned for 750000 visitors in the first 12 months instead 1.9 Million people made their way to former china clay Pit in England most Westerly County. Eden Project has given a huge boost to Cornwall’s economy creating more than 400 Jobs. ... One out of every three pounds spent in a supermarket goes to Tesco. It is the Britain’s biggest private employer with a workforce of 260,000 employees. (Poulter S 2005) In order to achieve steering- wheel -targets, Tesco’s HR strategy revolves around work simplification, performance management, challenging unwritten rules and rolling out core skills to all head office employees. This clearly highlights how business measures at Tesco are closely linked to performance management. Although the frontline employees are considered to be Tesco’s reflection to its customers, all employees have vital roles to play in achieving the organizations goals. This is done through an innovative induction programme that caters for styles of learning, different cultures and varying work commitments which ensures that every employee clearly understands his or her individual role in contributing to Tesco’s core values and purposes. Tesco ensures that employees understand how th eir actions affects the big ‘picture’ of the overall business by providing continuous training that creates a graphical journey through Tesco’s history, its values, core purpose, business goals, financial aims, commitment to customers and the marketing strategy. In order to keep lead over its rivals in the fiercely-competitive UK supermarket sector, Tesco has adopted a human-resource-led business strategy. The strategic policy started in the company’s supermarkets with an aim of improving customers’ service by freeing up stores employees. Tesco concentrates on clear definition of employees’ roles, activities and responsibilities to ensure that employees are accountable, responsible, consulted and informed. 13 key management techniques are

A Comparison of and Contrasting of role of two politicians in the Essay

A Comparison of and Contrasting of role of two politicians in the media eye - Essay Example He further notes that the independence of media from political meddling and the essence of media as the way they play their political roles, the manner in which media is subjected to pressures from the commercial systems that fund the media entities as well as the decisiveness of the government in supplying information all have a great deal to do with the maturity of democracy and the propagation of public opinion driven societies. The functionalities of media have made it a vulnerable tool subjected to use and albeit abuse by those in power bent on swaying public opinion and influencing popular opinion on individuals and issues among other things. In these perceptions premise, the paper presents a comparative exploration of the role of two politicians in the media eye. The paper will also take a significant thrust in examining the coverage of two politicians and exploring their images as portrayed in various mainstream media. The thrust of the paper will also entail the ways in which the media and or the politicians attempt to manipulate the images of them as generated by the media. For the objectives of the exercise, two political figures who are the 2008 USA Presidential election candidates Republic John McCain and Democrat Barrack Obama will be used. The 2008 US presidential campaign trail is historic from various dimensions. The campaigned has pitted sitting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives.... ting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives. The paper will make an observation of extracts and nuances form mainstream and global media channels like Cable News Net Work (CNN) and the British Broadcasting Network (BBC) and various online news interfaces to examine the images of the two politicians that have been carved and explore the ways in which media and the political figures have to attempted to manipulate the images created of them. CNN is one of the leading global news channels and has had a significant bearing on the image creation and dissemination of the US presidential candidates. It is worth mentioning from the onset that CNN were the 8th largest sponsors to the sitting President George W. Bush in his 2004 Campaign. Nonetheless it may be presented that mainstream media have tended to playing to a perceived public sentiment that the Bush administration has failed the electorate on various issues and hence the unpopularity of the Republican election ticket regardless of who the actual individuals and their polices are. Many media channels have largely portrayed the democrat candidate Barrack Obama in manner of glossing over his possible nomination as historic development in American politics demonstrating the American society commitment to values of racial reform and egalitarianism. CNN has always hammered the nuances of 'historic' ticket aspect that Obama's candidature is. Besides the presenting of Obama's ticket as historic development, CNN has captured various political and economic analyses from some

Persuasive speech outline Essay Example for Free

Persuasive speech outline Essay Believe it or not, according to choices.com, about 3,000,000 teens drop out of high school each year. That’s approximately 7,000 a day. This is not only hurting their success and the amount of money they can earn, but also the economy of the entire United States. Although some people might think every teen should be able to make the decision to drop out or stay in high school themselves, but teens need to realize the consequences that come with dropping out. When you’re is a young teen you may not be thinking about how your decisions can affect your future, without a high school education you cannot attend college, this will make it harder for you to find a high paying job, let alone a job at all. II. Need Step A. When a person is a young adolescent, they’re thinking about now, not the future, and they may regret the decision to drop out later. ââ€" Most of the teenagers that end up dropping out of high school are thinking about how much they don’t want to be at school or how they cannot handle the workload. ââ€" Sometimes teens have actual trouble in school and going to regular high school isn’t the best option, but they still need to get an education somehow, even if its online classes. In other cases, teens just don’t want to go to high school, and that’s their reasoning for dropping out. They aren’t thinking about their future. ââ€" According to State Representative Martha Waltz of Boston, few, if any, 16 year olds have the wisdom and knowledge to understand the lifelong consequences of ending their high school education at 16

Effect of the Marketing Environment on Company Strategy

Effect of the Marketing Environment on Company Strategy I . INTRO Economics today has a term of market environment which involves points and impacts permitting a business to create sucessful relationship with customers as well as to keep it lasting longer. The market enviroment can be categorized into two levels: micro and macro. The first one refers to small impacts in the business with the affection of serving the company customers, whereas the second one has larger societial impacts on the mirco environment. As a result, both of them differ from many points. The organizations, suppliers, customers market,and the intermediaries and competitors are concerned in the micro environment. On the contrary, the Macro environment involves such factors as Demographic, natural, technological, cultural, political, and economics effects. However, these can be altered by the variety of many kinds of companies. All companies are affected by macro environmental factors which form chances and threats in the business environment. Such elements often leaving a mark on long – term strategic management, or even the goals of a firm as prior research and innovation, political stability changes or cultural framework are difinited as macro factors. An environmental analysis are used for look for the existing macro impacts and potential chances carefully by most strategic management modals. Moreover, a situation analysis assess the impacts related to internal factors, for the purpose of forming an separate firm’s restrictions and competitiveness. In contrast, Micro economics has the environmental factors which is less popular than the Maro, only resulting in a particular sector of companies or industry. They can be listed as competition, suppliers, customer, and labour and competition. To understand the micro environment, the firms apply the â€Å"Porter’s Five Forces† sample as an industrial analysis. This makes management strategy more powerful to against alters in micro factors because those can have a strong impact on the entire industry. 2. External Environment analysis 2.1. Macro Environment 2.1.1. Political and Legislation Developments in political and legal field greatly affect the marketing decisions. sound marketing decision cannot be taken without taking into account, the government agencies, political party in power and in opposition their ideologies, pressuregroups, and laws of the land. These variables create tremendous pressures on marketing management. Laws affect production capacity, capability, product design, pricing and promotion. Government in almost all the country intervenes in marketing process irrespective of their political ideologies. The political environment consists of laws, government agencies, and pressure groups with the power to influence or limit the behavior of individuals and organizations in a given society. Changes within the political and legal arena can affect business. Therefore, it is important for marketers to understand public policy and legislation, and the implications presented for business and marketing. Legislation can encourage or discourage competition, and it can ensure (or not) fair markets for goods and services. Political corruption can influence marketing success or failure. Over the years, legislation affecting business around the world has increased steadily. Companies must be aware of changes in the political and legal environment so that decision-making can respond to the current political climate, and so that the firm can make any needed adjustments in corporate marketing policy. In addition to legislation, marketers must understand that many consumer groups are now watching the political and legal landscape as it relates to business, to ensure that business is government by social codes and rules of professional ethics. To demonstratetheirsocial responsibility and build more positive images, many companies are now linking themselves to worthwhile causes. Legislation from the government can affect markets through the organizations and consumers. Some marketers simply adjust to these political forces. Others try to influence political decisions by supporting politicians that can positively affect them . Industrial Relations laws affecting agreements between organizations and employees. Federal laws and regulation agencies affect marketing activities and decisions. Laws such as the Trade Practices Act and the Privacy Act set rules, which organizations must abide by or risk suffering penalties and / or punishment. These laws can be enforced by regulatory agencies who also assist in directing rules and regulations. 2.1.2. Economy The economic environment consists of macro-level factors related to means of production and distribution that have an impact on the business of an organization. Factors within the national and international economic environment can have a resounding effect on consumer purchasing power and spending patterns. Major U. S. economic trends include: Personal consumption and personal debt, both of which have risen Effects of credit trends and interest rates on buying Unemployment and recession forcing consumers to be more careful as shoppers Effects/expectations related to value marketing and value-conscious consumers Income distribution skewed positively toward the rich; prosperity not evenly distributed among classes An important factor affecting the short- and long-term economic outlook in the U.S. is prolonged periods of unemployment. Unemployment can exert marked and far-reaching effects on any economy. When millions of people are unemployed, there is less money for spending that can lift the economy. When spending is down, sales taxes will be down as well, further handicapping the economic outlook. Unemployed people, also, tend to cut out buying items they simply want while cutting down on things they need to survive. Consumers spending less money leads to businesses having to cut prices, which lessens revenue, leading to more unemploymentat best, and to merchants going out of businessat worst. In addition, the unemployed may have to use or even drain retirement savings. When income tax revenue is down, the government may have to borrow money, or cut back on spending on needed programs. At the same time, more is being spent to pay unemployment benefits, and to provide food and medicaid assistance. The social costs to individuals include erosion of work skills at the same time that society is being deprived of a lot of good talent. Uninsured individuals also face worsening physical health, leading to shortened life spans. 2.1.3. Socio-cultural This concept has crept into marketing literature as an alternative to the marketing concept. The social forces attempt to make the marketing socially responsible. It means that the business firms should take a lead in eliminating socially harmful products and produce only what is beneficial to the society. These are numbers of pressure groups in the society who impose restrictions on the marketing process. The socio-cultural environment is made up of institutions and other forces that affect a society’s basic values, attitudes, perceptions, preferences, and behaviors. People grow up in a particular society that shapes their basic beliefs and values, helping to establish beliefs and expectations related to how people should behave. Marketers often segment consumer target audiences for products and services based on cultural values. The overriding beliefs and attitudes of a society can change over a period of time due to different environmental factors. Some of these factors might include such things as changing ethnic/racial mix of the population, more widespread acceptance and occurrence of single-parent families, and more consumers beginning to desire simpler, more meaningful lives. Businesses must be able to identify important trends that are driven by the macro environment. They must understand the need to embrace widespread environmental changes and learn how to use them to their advantage. At the same time, marketing management must know and understand macro-level environmental issues and concerns as well, to be able to use them to predict (with a great degree of accuracy) their possible immediate and long-term impact on consumers buyer behavior. 2.1.4. Technology The technological environment covers all stuff that used for producing goods and services.Technology shapes our destiny dramatically. It changes the communication way of consumers and marketers. New markets and chances are created by new technologies which also replace itself. Thus, it is true that many old industries are got rid of nowadays. Marketrs must pay special attentions on technologial trends to predict impacts/influences on consumers.. 2.2. Micro Environment 2.2.1. Customers Customers of an organization can be varied from one to various markets. Three first common type of market are consumer, business and reseller markets. The first one includes persons and households that consume goods and services personally. The second refers to those who buying good and services for further procession or for use in their production process. The last one is for the aim of profitable reselling. Besides, government market is the term used for illustrating the agencies the buy goods and services to produce public services or transfer those to needed others. Last but not least, those buyers who are consmers, producers, resellers, and governments in other contries also form an international market. 2.2.2. Suppliers Suppliers mean someone providing the needed resources to a firm to produce products or services. They plays a critically important role in lasting firm’s life. Without suppliers, no value is created and delivered to customers. Supply availability is the most noticable factor for marketing companies. Since the suppliers are partners in producing and transfering customer value, the firms have to put pricing trends under their consideration. Those can range from material suppliers to energy suppliers or even suppliers of labour and capital. That means they can vary its competitive position and marketing capabilities. The association between suppliers and the firm may be a perfect example of a strong equation that depends on the industry condition and the the extent to their each other dependence. There are some cases in which the bargaining strength of the suppliers may increase critically. For instance, when the seller company is unique or it supplies important inputs , the choices of buyer company are restricted. Consequently, the seller business strength reachs maximum level. 2.2.3. Financial Institutions The aftermath of the 2008 global financial crisis witnessed a surge on the discussion of  financial stability issues. In some countries the focus of the debate is on the role of the  shadow financial system, its relationship with banks, and the regulatory and  supervisory failure to address the problem of regulatory arbitrage. In Europe, the main  concerns lies on the lack of a European safety net, mainly due to the absence of a  European lender of last resort. In emerging countries, however, the discussion is  centered around the impact of the crisis on the volatility of capital flows and the  architecture of the international financial system. Though some of the phenomena  underlying the origins and depth of the financial crisis were either new or located in  new instruments and markets, most of the issues that were raised during this episode  can be traced back to the first financial crisis of the world. In the following lines, we  develop the argument that e ven though financial stability concerns are as old as  financial systems, and despite some of the main lessons of the recent crisis look pretty  much alike the lessons of several financial episodes of the past (to which many  jurisdictions have already reacted), there are good reasons to highten our concern with  financial stability. 2.2.4. Government Agencies Government agencies’ demands often exceed the needs of a firm’s customer. The government can play numerous roles as stakeholder such as receiving taxation revenue from commercial institutes, getting them to be responsible from the public sector, and achieving many economic and social goals. 2.2.5. Competitors Market combines a veriety of competitors. Most companies have to be run sucessfully to take a strategic advantage. Marketing planners are forced to decide the best way to powerfully site the firm’s products and services againts that of competitors. To do that the marketers need put the company’s size and standing into their consideration. What’s more, making differences and keeping them up is a core of any problems so the firm should analyze and check for its competitor carefully. Those are never enough for success. Besides, according to Philip Kotler, the company must create customer value and satisfaction greater than that of its competitors. Hence, markets’ role is more complicated instead of adapting the customers’ needs. The companies must make up their offerings to be greater in customers’ minds than its competiors can do. In the end, competition game never end. In fact, business organizations always compete in both direct and indirect ways. 3. Conclusion In this assignment I have tried to figure out what marketing environment is and does marketing environment really affect the company strategy. Basically Marketing environment is divided into Micro-environment and Macro-environment. Micro-environment influences may demand urgent attention, but Macro-environment influences can have a more profound long-term effect on an organization’s marketing. Marketing environment gives us lot of opportunities as well as we have got lots of threat. It’s true that marketing has got both option but I think that every organization has got a lot to do with marketing environment because every giant and vital companies knows the vital importance of their marketing research and intelligence to watch and adopt the changing marketing environment. The question is what happens to those companies who don’t realize the importance of marketing environment? It’s so simple you can see IBM and General Motors they ignored the environmental changes and now they are in crises. Actually marketing environment takes place with a board system of economic, social and technology relationships. In marketing environment a firm creates its value through interaction with other individuals and organization to make up marketing environment. You can’t divide marketing environment into distinct areas .A good firms seeks to understand the complex linkage between different parts of marketing environment. Marketing environment is acting as a pillar for the organization and if somebody neglect the importance of marketing environment it quite hard for that organization to sustain in market. So in my assignment I have tried to analyze that on what ground marketing environment is based and what effect it has got on an organization .

Use of Color in Toni Morrisons The Bluest Eye :: Bluest Eye Essays

Pauline saw the beauty of life through the colors of her childhood down South. Her fondest memories were of purple berries, yellow lemonade, and "that streak of green them june bugs made on the trees the night we left down home. All them colors was in me"1. Pauline and Cholly left the colors of the South when they moved North to Ohio to begin their life together. Through Cholly, Pauline hoped to find those colors of beauty that she left "down home". For a while she did find her colors, her beauty, in the eyes of Cholly. He released in her all the colors of life which were sealed down in her soul. Everything about their early married life was described in vivid colors. This was true even of her sexual experiences with him. Everything was fine, ordered and beautiful in both Pauline and Cholly's life until they moved "up North". Once they moved North everything changed. The colors went out of Pauline's life. "I missed my people. I weren't used to so much white folks...Northern colored folk was different too"2. Cholly only became "meaner and meaner and wanted to fight all of the time"2. He did not help the situation and contributed to his wife's dissatisfaction and disillusionment by not coming home. He found his satisfaction through other people, thus he neglected Pauline. To make up for this neglect and her own insecurities, Pauline sought comfort through movies. Here she would sit and watch the perfect "white" world of Hollywood. Here she would find her colors on the "silver screen". She had a longing for these colors which was going to affect her life and the lives of her family until it destroys them, especially Pecola. When Pecola was born, a major change occured in Pauline's life. According to Susan Willis, "Adjectives become substantives, giving taste and color and making it possible for colors to trickle and flow and finally be internalized..."3. She now wished to live her life like this, through the colors in herself. Right after Pecola was born Cholly again began to pay attention to Pauline again the way he used to when they lived down South. The only problem was that the colors had dimed in Pauline. By working for a white family, she found her order and her colors again but not with the intensity that she once did.

Organizational Culture at Wal-Mart Essay

Explain how viable employee relations’ practices have contributed to Wal-Mart’s success as an employer When you think of the world’s largest retailer, Wal-Mart is usually the first name that comes to mind in its industry. With over 2 million employees, one must ask them-selves, why is Wal-Mart so successful and popular among employees? As a corporation, Wal-Mart focuses closely on its corporate culture and behaviors throughout the organization; paying close attention to satisfying both its customers and its employees. The company engages its employees to be happy to serve its customers, which is the reason they are employed. In an article titled, A culture of corporate at Wal-Mart, the author interviews a Wal-Mart management employee and writes, [â€Å"I think they’re very excited about us being here,† Copeland said, in reference to her staffers. â€Å"Just having to adjust [to the fact] that this is kind of like, corporate. That’s what we are. It’s not a typical ‘oh, I’m just coming to work.’ †¦ It’s not just being a cashier forever. Once they learned the benefits, the culture, it all started at the hiring center, it all started with the interviews. The expectations and what we wanted. They just carried that on from there. It’s like a fever everybody’s caught. This is just what it is. This is how our stores operate.†] (Yates, C.). Wal-Mart’s motto when it comes to employees is â€Å"our people make a difference† (Walmart). The company believes that its employees are the heart of its business and build an environment that is based upon integrity, respect, open-communication, and innovation. In fact, Wal-Mart has created four beliefs that it stands by to meet its purpose. Those beliefs are, â€Å"service to our customers, respect for the individual, strive for excellence, and act with integrity† (Walmart). Associates and corporate employees are reminded of those beliefs and strive to act on them every day. Even with bad publicity and criticism, Wal-Mart is still making plans to move forward to improve its employment practices and boost employment in the nation. In 2013, the company announced it would have plans to hire at least one hundred thousand veterans, purchase $50 billion dollars in American made products to help create various new jobs, and promote part-time workers to full-time. These types of employee relations’ practices help to relieve some of the bad criticism Wal-Mart has received and  contribute to retention among its employees in the corporation. Determine how the benefits may contribute to the success of Wal-Mart’s employment practice In today’s world, having great benefits are a deal breaker for many employees when choosing a company to work for. With the high cost of individual healthcare, workers want to ensure they are receiving the best benefits amongst competitors in their prospective industries. Wal-Mart focuses on offering affordable benefits to its employees that include health benefits such as health, dental, and vision with four dollar co-pays for generic medicines, financial benefits such retirement plans, employee stock purchase, employee discounts at Wal-Mart stores and subsidiaries, and discounts wireless services. The company offers great benefits that for sure contribute to best employment practices and the retention employees. These employee benefits are also contributing factors of why there aren’t many unions within the corporation; because many employees are satisfied. Describe how the organizational culture and the use of performance criteria could affect the introduction of a union Unionization is described as â€Å"the process of organizing the employees of a company into a labor union which will act as an intermediary between the employees and company management† (BusinessDictionary). In most cases, when management does not effectively communicate with employees on issues and concerns within the company, employees seek to form a union to act as the liaison on issues they would like resolved. Wal-Mart as a company is highly concerned about addressing issues with its employees. In fact, the company has created a open door policy that states [â€Å"We believe open communication is critical to understanding our associates’ and our customers’ needs. Associates can trust and rely on our open door policy. You are encouraged to raise your questions, concerns and ideas to your management team. This is how we get better.†] (Walmart). Wal-Mart is very much aware of criticized issues and continues to use the employee relation’s process to come up with best practice solutions to rectify these issues for  a more satisfied employee. Discuss why you believe Wal-Mart has not been effectively unionized over the years I believe that unionization has not been effective over the years because of the open door policy that Wal-Mart creates with its employees. Employees may realize the pros and cons of a union and either back out or I believe once Wal-Mart realizes employees feel their concerns are not being handled effectively, as organization they quickly organize a plan of action. In an article titled, Walmart: We Aren’t Unionized Because Workers Don’t Want Unions, the Director of Communications Steve Restivo states, â€Å"We have a clear and open line of communication with our associates. Our associates recognize that they appreciate that, and they know that the wages and benefits they receive are extremely competitive in the industry.† (DePillis, L.). â€Æ'References and Citations Walmart Corporate – Working at Walmart. (n.d.). Walmart Corporate – Working at Walmart. Retrieved May 4, 2014, from http://corporate.walmart.com/our-story/working-at-walmart/ Yates, C. (2013, December 4). A culture of corporate at Wal-Mart. Washington Post. Retrieved May 4, 2014, from http://www.washingtonpost.com/blogs/local/wp/2013/12/04/a-culture-of-corporate-at-wal-mart/?tid=pm_local_pop Working At Walmart. (n.d.). Walmart Careers. Retrieved May 4, 2014, from http://careers.walmart.com/about-us/working-at-walmart/#benefits-accordion Vranjes, T. (2013, February 9). Walmart Promises Bold Moves to Boost Employment  « Revive My Career. Revive My Career Walmart Promises Bold Moves to Boost Employment Comments. Retrieved May 4, 2014, from http://www.revivemycareer.com/2013/02/19/walmart-promises-bold-moves-to-boost-employment/ DePillis, L. (2011, May 19). Walmart: We Aren’t Unionized Because Workers Don’t Want Unions. Housing Complex RSS. Retrieved May 4, 2014, from http://www.washingtoncitypaper.com/blogs/housingcomplex/2011/05/19/walmart-we-arent-unionized-because-workers-dont-want-unions/ What is unionization?

African American and Haitian Heritage Essay

There are many different beliefs and values with the African American Culture compared to the Haitian Culture relating to child bearing and pregnancy. Both of the cultures have history of having large families in the rural areas, which was viewed as a necessary necessity because of the economic pressures each culture went though. The African American choice of birth control was oral contraceptives compared to the Haitians who used a variety of contraception methods such as the â€Å"birth control pill, female sterilization, injections, and condoms† Kemp (2012) states. The Haitians are mostly Catholic which makes them unwillingly to engage in conversations about pregnancy, and their fertility practices. Compared to African Americans who willingly to speak to older family members about their behavior during their pregnancy, or will help guide them with many of the practices and beliefs of a pregnant women. The African Americans view and belief on abortion is that many oppose abortion because of their â€Å"religious or moral beliefs†, and others oppose abortion because of moral, cultural, or â€Å"Afrocentric beliefs† WHO (2011) states. These beliefs will cause a delay in decision which makes abortions unsafe, compared to the Haitian Culture who does not talk about abortion openly, it is considered a women’s issue. Pregnancy is not considered a disease, or a â€Å"health problem, many Haitian women seek no prenatal care†, work fulltime until delivery, and celebrate their pregnancy as a time of joy. Haitian women also â€Å"do not eat spices†, but are encouraged to eat vegetables, and red fruits to increase the fetus blood Kemp (2012) claims. Compared to the African American women who seek prenatal care early in their pregnancy, also they respond to being pregnant as any other women in an ethnic group. Furthermore each one of the cultures has views, and beliefs that they follow during their pregnancy. The â€Å"Haitian women historically would walk, squat, or sit†, during labor, practice natural childbirth, but since migrating most Haitian women have adopted other practices. The fathers do not participate in delivery, but other female families members offer support Kemp (2012) states. The African American women have many beliefs or myths they believe in during their pregnancy. â€Å"Pica is the eating of a nonnutritive substance† such as soap, needles, dirt, and etc., this practice will help ease pain during delivery, and reduce nausea Galanti (2012) states. Furthermore African American women believe in many beliefs because it will cause harm to them and the unborn baby, during delivery they believe it is ok to be vocal. In addition during delivery African American women will have granny midwives deliver their unborn baby, and others will arrive at the Hospital in advanced labor to reduce the time spent there. Emotional support is provided by other women especially their mother, because men believe it is a private issue between women. The Haitian women believe that postpartum is a crucial period of childbearing, immediately after birth they will dress warmly to become more healthy, and clean. After delivery Haitian women believe that their â€Å"bones are open which makes them stay in bed 2-3 days postpartum† Galanti (2012) states so the bones can close. Another postpartum practice is the â€Å"three baths†, the first three days the mother will bathe in hot boiled water that will have leaves, bought or picked from the field. Then for the next three days the mother will bathe in water and leaves warmed by the sun. At the end of the third week the mother takes the third bath which is cold, Haitian women also avoid white foods during this period. Compared to the â€Å"African American women during postpartum period family support is needed to care for them six to eight weeks† after delivery Galanti (2012) states. Babies were not named until after they were known to survive, and the placenta has a spirit of its own which has to be buried after birth to avoid having a connection to the baby. Increased â€Å"vaginal bleeding is a sign of a sickness†, and tea is believed to have healing powers Kemp (2012) states. References Galanti, G. (2012) â€Å"Cultural Diversity in Health Care† African American. Retrieved on January 27, 2013 from www.ggalanti.org Kemp, C. (2012) â€Å"Haitians† Retrieved on January 27, 2013 from www.baylor.edu World Health Organization (2011) World Global Cultures† Retrieved on January 27, 2013 from www.who.org

Did Lizzie Borden Commit Murder

A little over a century ago an atrocious double murder was committed, in the two-half story house at 92 Second Street, in Fall River, Massachusetts. This crime shocked the city of Fall River, as well as the nation, as Lizzie Borden, a 32-year-old Sunday school teacher, went on trial for the murder of her father and her stepmother. (Augustine). An all male jury eventually acquitted her on the accusations. (Aiuto). To this day, the murderer of Andrew J. Borden and Abby Gray Borden is still unknown, but in the public mind everyone believes it was Lizzie Borden.Lizzie was born and grew up in Fall River, Massachusetts. She was the youngest daughter of Andrew Jackson Borden, who was a very successful Banker and Sarah Borden. Sarah died when Lizzie was very young and Andrew then married Abby Durfee Gray. Lizzie grew up with an elder sister, Emma. Neither of them ever married. It is said the sisters hated their stepmother, mainly because of the family’s inferior social position. (Hist ory Channel). Many of the wealthier houses at the time had electricity and running water, the Borden house did not, making Andrew’s reputation a penny pincher. Clark). On the day of August 4, 1892, the bodies of Andrew Borden and his wife were found mutilated. (History Channel). As opposed to 40 whacks, in the popular rhyme, 19 blows struck Abby Borden by a hatchet or axe to the back of her head and neck. (History Channel). At the time she was cleaning the guestroom of the family home, at 9:30 am. Andrew Borden, who had returned home around 10:30 am, after his daily business had been attended to, was napping on a couch in the parlor, when he was attacked. (Lizzie). 11 blows were struck upon Mr.Borden's head and face, to the point that one eye hung from its socket, making him unrecognizable. (History Channel). There were only two people in or about the house at the time of the killings, Lizzie Andrew Borden and Bridget Sullivan, the Borden's maid. (Clark) There is some specula tion as to others that may have been responsible for these evil acts. Among the other alleged killers is John Morse, the brother of Andrew's first wife, Emma Borden, Lizzie's elder sister. Soon after the murders, Lizzie emerged as the prime suspect after John Morse’s alibi checked out. Clark). She then was arrested and tried on three counts, the murder of Abbey, of Andrew, and of them both and, if found guilty, faced death by hanging. (Clark). What makes the Fall River murders so perplexing is that the motive, the weapon and the opportunity for such a crime are all absent. When the Fall River constabulary investigated the murders, they found no money or jewelry missing, not even small amounts of change or the packet of bus tickets as were taken in the daytime break-in at the Borden home twelve months earlier. (History Channel).There was some speculation on Andrew having a will, but no will was ever found, leaving the entire estate to Lizzie and Emma. (Clark). A local pharmaci st reported Lizzie coming into his store and asking for prussic acid or hydrogen cyanide on several different occasions two weeks prior to the murders. (Augustine). Lizzie insisted that she needed it to clean an item of clothing, but the pharmacist refused to sell it to her without a prescription. (Augustine). Also, when the bodies had been discovered many people from throughout the neighborhood were entering and exiting the crime scene and could have easily moved evidence to protect Lizzie. Clark). Besides the lack of a clear motive for the murders, there was also the perplexing lack of opportunity. Fall River found the entire Borden house locked up as usual, and during the two-and-a-half-hour period in which both murders were completed, the maid Bridget was outside the house washing windows and daughter Lizzie was inside the house reading a magazine. (History Channel). Even if one of the two committed the crime, the violent and bloody act should have been noisy enough to attract t he attention of the other. There was also not a lot of blood splatter at the crime scene. (Clark).If Lizzie were to have murdered her parents there should have been some sort of blood on Lizzie’s clothes. (Clark). The prosecution used this as a key part of their trial. They had a witness that said she saw Lizzie burning a blue dress in her kitchen and the prosecution insisted that it was the dress Lizzie killed her parent’s in. (Clark). Lizzie did in fact burn a dress and was seen doing so, but she was burning it because she had no use for it anymore because it was soiled with paint. (Clark). June 1893, Lizzie was arrested and sent to trial. The all-male jury was put into a difficult position. (Lizzie).It was the Victorian Era where women were considered delicate flowers and not capable of killing someone and it was not a common issue to deal with in those times. (History Channel). After only an hour of deliberating, the jury declared Lizzie to be not guilty. It is sai d it only took them 15 minutes to decide, but out of respect for the prosecution, they waited another 45 minutes before they informed the court of their decision. (Lizzie). Shortly after the trial, Emma and Lizzie each inherited half of their father's estate, about $200,000. 00 each, which was a large amount of money in those days. (History Channel).Their first purchase was a home on The Hill, at 7 French Street, which Lizzie named Maplecroft. (Clark). Lizzie also changed her name to Lizbeth. (Clark) Lizzie became a social outcast after the trial, with few friends remaining loyal. (History Channel). Her every move was criticized: if she appeared solemn in public, it was because she was guilt-ridden because of her crime; if she was happy, it proved she was a heartless monster. Lizzie soon had to travel farther to do her shopping, but she was not left along by reporters. (Clark). Reports after the trial of Lizzie usually were rumors, from engagements to cases of shoplifting.These pape rs never seemed willing to print tales of her good deeds, such as her many charitable donations, her aide to deserving young people who could not afford a college education. (Clark). Nor did they print stories of her love of animals, or of the arts. (Clark). The murder of Andrew and Abby Borden will forever be a cold case and one of the most gruesome crimes that could have been committed by a woman. People will always have some sort of curiosity towards this case because of the lack of evidence, the opportunity and motive that could have possibly been.Works Cited Aiuto, Russell. â€Å"Lizzie Borden Took An Ax. † TruTv. Turner Broadcasting System, 2010. Web. 27 Oct 2010Augustine, Megan. â€Å"Dusting off a Cold Case with Modern Forensics: Lizzie Borden†¦fortyone. † The Forensics Examiner. 14. 4 (2005): 52+ Academic OneFile. Web. 14 Oct 2010.Clark, Denise M. â€Å"How Lizzie Got Away With Murder. † Crimemagazine. com. Crime Magazine,2010. Web. 25 Oct 2010. Th e History Channel: The Strange Case Of Lizzie Borden. New Video, 2005. DVD. â€Å"Lizzie Andrew Borden. †Karisable. com. Karisable Burns. 26 Apr. 2004. Web. 27 Oct 2010.

European Cultural Adoption of the Cherokee Indians Essay

European Cultural Adoption of the Cherokee Indians - Essay Example One of the most talked about and studied groups of Native Americans are the Cherokee Indians, a group of native occupants of the American continent. Historians believe that the Cherokee Indians occupied the southeast part of America ling before the forces of civilization and the American colonization took center stage. â€Å"Cherokee lands covered parts of Tennessee, North Carolina, south Carolina, Virginia, west Virginia, Kentucky, Georgia, Alabama, and Arkansas.† The tribe was one of the strongest tribes in the American continent and had significant influence during the 14th and 15th century. They existed in smaller groups and sub-tribes ruled by chiefs and kings and other religious leaders who had significant influence on this group of people. â€Å"The various Cherokee villages formed a confederacy. There were two chiefs per village a red (or war) chief and a white chief (most beloved man or woman) who was associated with civil, economic, religious, and judicial functions . Chiefs would be male or female and there was little or no hereditary component† The history of the Cherokee Indians is highly complex and is characterized by episodes of resistance, war conflicts and revolutions that rocked the American continent. Thirteen colonies of North America decided to break from British rule. To register their displeasure towards the new occupants of the American continent who were now fighting against the British, the Indian Cherokees fought from the British side against the Americans. â€Å"Cherokee support towards the British during the American Revolutionary war (1755-1783 brought retaliatory attacks from southern states militia†5 During this time and prior times, the interaction of the Indian Cherokees with the British and other foreign occupants of the country flourished; the tribe experienced a major tribal revolution that resulted into adoption of new cultural and significant cultural assimilation and integration. â€Å"After the Amer ican Revolution, the Cherokee adapted British style farming, cattle ranching, business relation, and government becoming cohesive and prosperous†6 In the paper, the cultural assimilation and adoption that occurred during the 17th and 18th century among the Cherokee Indians will be highlighted. It will thus seek to provide a description of the events that characterized the cultural changes and integration during this period. The adoption of foreign and new cultures significantly affected the lifestyle of the Cherokee Americans that resulted into assimilation and the loss of the prior cultural identity that the tribe enjoyed. The first documented history of the contact between the Cherokee Indians and the Europeans was around 1540. â€Å"The Cherokee encountered Hernando De Soto around 1540, probably not long before they arrived in their historic homeland†¦

Beer Consumers Decision-Making Case Study Example | Topics and Well Written Essays - 2000 words

Beer Consumers Decision-Making - Case Study Example To be sure, beer is the dominant alcoholic drink among liquors. But despite a growing population of legal-age drinkers, spirits sales grew by 3% in 2003 while beer sales slipped by nearly 1%, according to Impact Databank (2004). With this concern, this is doubly difficult for beer companies because getting in front of consumers when they're young can shape habits for a lifetime. And out-on-the-town young adults drink more than older consumers who've slowed down. Bigger bar banners and broadcast TV buys aren't enough to reverse this trend. The new drinkers' media consumption is more fragmented than that of their forebears, and they're tougher to reach. Also, marketers must be careful not to use media or imagery that could skew towards under 21 age group. For instance, Coors Brewing Co. drew criticism for a tie-in with PG-13 rated "Scary Movie 3." Coors had expected the film to be rated R, like its two predecessors Marketers are trying to be more creative with on-premise promotions and choosing which media to use for ads. A classic example is Sidney Frank Importing Co.'s "Jager Girls" who show up at bars and press shots of Jagermeister liquor on patrons (Arndofer, 2004). The key to building a brand is to understand what consumers need from it, then to encourage those specific thoughts among them. The methods of doing this are diverse. There are the specific target audience, preferences, and of course the price. Recently, consumers have also been concerned about calories they get in a beer.

Early Adulthood Essay Example | Topics and Well Written Essays - 500 words

Early Adulthood - Essay Example People also have to strengthen their relationships with friends. They become deeper, and some people may become new friends. All the valuable connections are important for people, as happiness is widely determined by a number of happy memories – which concern more psychological aspects, rather than material needs and desires fulfilled. Lack of psychological fulfillment leads to frustration, dissatisfaction and lack of happy memories and, thus, lack of overall happiness. Another crucial aspect is to find a place within the society and develop own career. Young adults have to develop features needed for a successful career. It is a very important thing, as people spend a lot of time on work – which leads to shortening quantity of children in the family. Work is not only about earning – it is about status, recognition, identity, self-realization and many other essential aspects. Early Adulthood is the outcome from the previous periods of life and is a preparation to Middle Adulthood with its tasks for development. People face many difficult questions and challenges that build them up. People have to develop simultaneously in various spheres of life. They stop being children only and start having own children. They discover what they want to do in their lives. Definitely, love maturation is a crucial step of this period. Romance and addiction start to obtain ground and responsibilities. Many fantasies are getting broken and the reality comes up and people have to manage it.